The growth model relying heavily on capital and low-cost labor is gradually showing its limitations, while science and technology, AI, semiconductors, blockchain (a decentralized digital database), and digital assets are opening up new growth opportunities. However, turning these potentials into real resources requires a shift in institutional thinking from passively managing problems as they arise to proactively creating space for development.

On the evening of September 26, at the 1K Noodle Shop (Tiem mi 1K), Hue SOS75 Zero-Cost Team held the ‘Journey of Sharing Love’ program, presenting gifts and free meals to people facing difficult circumstances in the city.

Green transition requires businesses to accept higher upfront costs and change the way they operate. This has led many to ask: “What do we gain in return?” In reality, however, those initial investments can translate into stronger competitive advantages, greater brand value, and access to higher-quality customer segments.

As the costs of raw materials and fuel continue to rise and market requirements become increasingly stringent, digitalization combined with green production is becoming an inevitable direction for many businesses and manufacturing facilities in Hue City. In addition to optimizing costs and improving efficiency, digitalizing production processes also opens up opportunities to elevate quality and increase product value.

The humanitarian “zero-cost surgery” programs at hospitals have supported many children from disadvantaged backgrounds. It is a deeply humane journey, made possible by teams of doctors and medical staff together with compassionate volunteers across the country, all sharing the hope of bringing joy and happiness to these children.

On a pure morning, I bumped into groups of visitors strolling along the path leading into Hue Imperial Citadel. Cradling her camera in both hands, Ms. Marie, a French tourist, asked the guide in a gentle voice: “May I… try on Vietnam’s traditional costume?”. That question seemed to open an unexpected journey for them, an experience that felt as if they could touch the ancient soul of Hue

According to VNA (Vietnam News Agency) reporters in Sydney, Australia’s Sky News recently published an article stating that when Australian travelers seek “meaningful cultural adventures”, Vietnam tops their list, as tourism in this Southeast Asian country offers high quality at a lower cost compared to any other popular destination.

More than 1,000 people from all three regions of the country, wearing traditional and modern ao dai, gathered in Hue for a parade. All of this created a vibrant, colorful, and festive atmosphere right in the heart of Hue City.

Visitors and culture and history enthusiasts visiting Hue Imperial Citadel should not miss an exhibition space featuring the “Great Royal costume of the Annam court” painting collection at the East wing of Thai Hoa Palace.

Responding to the “Ao Dai Week”, women across A Luoi have been donning their traditional ao dai, shining in costumes made from Zeng fabric. The fusion of ao dai Vietnam with the intricate patterns of A Luoi Zeng fabric creates a look that is both graceful and deeply rich heritage value.