On the morning of May 20th, the Department of Tourism and NOL UNIVERSE Joint Stock Company from South Korea officially signed a memorandum of strategic cooperation to strengthen connections, promote tourism development, and enhance the distinctive value of Hue City as a destination.

A Nor community-based tourism village (Hong Kim Commune, A Luoi District) captivates visitors with its majestic natural beauty and vibrant local culture. The area is paving a new path for tourism that connects history, wellness, and traditional healing.

On May 9, the Center for Investment Promotion, Trade, and Business Support announced that the city will organize a trade connection conference between businesses of Hue City and distributors in Ho Chi Minh City from May 23 to 25, 2025.

From May 4 to 13, Vietnam National Authority of Tourism (Ministry of Culture, Sports and Tourism) is coordinating with the People's Committee of Hue City, Tourism Development Support Fund, Vietnam Airlines, and partners to organize a program introducing Vietnamese tourism, traditional craft villages, and cuisine, and connecting businesses on the occasion of the National Tourism Year - Hue 2025 in three European countries, including Italy, Switzerland, and France.

The academic exchange activities between the Faculty of Environment, University of Sciences, Hue University, and international students have created many meaningful experiences, spreading the spirit of sustainable development and cultural connection.

In addition to training and being ready for combat, physical training and sports activities are always given special attention by officers and soldiers stationed in Vietnam's Truong Sa (Spratly) Archipelago. Sports not only help improve physical fitness and ease homesickness for the mainland, but they also act as a "bonding agent" that strengthens the connection between comrades, and between the military and civilians.

The trade connection program between enterprises, cooperatives, and production and business establishments in Hue City with Central Retail Vietnam Group was organized by the City's Center for Trade Investment Promotion and Enterprise Support on the afternoon of March 31.

The Acecook Happiness Concert with the theme "Sounds of Happiness", featuring many outstanding performances, truly captivated a large audience in the ancient capital. It took place on the evening of March 23 at the Huong River Theatre of Hue Academy of Music (1 Le Loi, Thuan Hoa District).

Through diplomatic activities, Hue has become a partner of many foreign localities, thereby gradually diversifying its investment promotion efforts.

A trade connection program between Kinh Do Specialty Joint Stock Company and 20 enterprises in the City area was held on March 22. The program aimed to bring the enterprises into the Song Centre space. This event was organized by the Trade Investment Promotion and Enterprise Support Center in collaboration with the Enterprise Association, and Kinh Do Specialty Joint Stock Company.