This is one of Hue City's aspirations and strategic directions for destination marketing and communications, as shared at a 2026 networking program for Multi-Channel Network (MCN) companies, content creator management agencies, and KOLs. Organized by Hue City People's Committee on the afternoon of August 14 under the theme ‘Converging Excellence - Spreading Hue's Identity’, the event was attended by Mr. Tran Huu Thuy Giang, Member of Hue City Party Committee and Vice Chairman of Hue City People's Committee.

On the morning of June 26, Ho Chi Minh Museum in Hue City, in collaboration with Vietnam Fatherland Front Committee of Thuy Xuan Ward, organized a communication program on moral and lifestyle education within families. The event was held in response to the National Action Month on Domestic Violence Prevention and Control and to mark the 25th anniversary of Vietnam Family Day (2001–2026).

On the morning of June 3rd, Hue City Department of Health and the city Farmers' Association held a signing ceremony for a cooperation program for the 2026 - 2030 period aimed at strengthening communication and advocacy efforts to encourage farmer members to participate in protecting, caring for, and improving community health. ​

On the morning of March 20, at Phu An Secondary School, Hue City Association for the Protection of Children’s Rights, in coordination with the Department of Culture and Sports, organized the “Happiness for Children” communication program in response to the International Day of Happiness. The event drew the participation of representatives from various departments and agencies, local authorities, the school’s leadership board, parents, and 50 pairs of parents and students.

On December 4th, the University of Sciences, Hue University, in coordination with the University of Social Sciences and Humanities, Vietnam National University Hanoi, organized the 2025 Dialogue Program under the theme: “Cooperation in Journalism - Communication Training in the Post-Digital Context.”

On the morning of November 11, in Hue City, the Ministry of Information and Communications in coordination with the Provincial People's Committee of Thua Thien Hue organized the opening ceremony of the program "Cherishing the Special Friendship Festival Vietnam - Laos 2023", on the occasion of the 61st anniversary of the establishment of Vietnam - Laos relationship (1962 - 2023) and 46 years since the two countries signed the Treaty of Friendship and Cooperation (1977 - 2023).