Not only reaching the strong growth in visitor numbers, but the National Tourism Year - Hue 2025 has also created a ripple effect in promoting the destination’s image and positioning the Ancient Capital’s tourism brand name among businesses and visitors. This is the core information announced by Ms. Tran Thi Hoai Tram, Director of Hue City’s Department of Tourism in the article titled Positive Effects from the National Tourism Year, featured in the “Meeting” column by author Huu Phuc.

Recently, the Center for Tourism Information and Promotion under Hue City Department of Tourism, in collaboration with 4LLIN Co., Ltd. and Aeon Mall Hue, organized a conference to introduce the “Cultural and Artistic Experiential Tourism in Hue City” project. According to Director of Hue City Department of Tourism – Ms. Tran Thi Hoai Tram, this is a new tourism project, with plans to be held regularly at Aeon Mall Hue.

On September 19th, the Immigration Management Division of Hue City Police, in coordination with Kim Long Ward Police, returned a passport and belongings accidentally lost during a sightseeing trip to tourist Klimov Pavel (born 1973, Russian nationality).

Hue City has recently become the starting point for a campaign to strengthen the implementation of a smoke-free environment in restaurants, hotels, and public attractions. This is expected to be an important step to elevate the image of a green, clean, and civilized city in the eyes of both locals and tourists.

On September 11, the Department of Culture and Sports of Hue City announced that the Ministry of Culture, Sports and Tourism had issued a decision to rank two relic sites in the city as national relic sites.

On the afternoon of September 10, the Ministry of Culture, Sports and Tourism, in collaboration with Hue City People's Committee, organized the opening ceremony of the 3rd Vietnam International Photography Festival in 2025. This biennial international event aims to build a brand name for Vietnamese photography, while contributing to promoting the image of the country, people, and culture of Vietnam to international friends.

In the journey to brand itself as “Hue - a heritage city, a green, attractive, and high - end destination” on the global tourism map, Hue is boosting its promotional efforts, particularly by spreading the beauty of its landscapes, culture, and people through international media channels.

Alongside promotional activities in several European countries, Hue City’s tourism sector has teamed up with Da Nang to present Central Vietnam tourism in general and that of Hue in particular to the tourism markets of Malaysia and Indonesia. These are considered traditional and promising sources of tourists for Hue.

On the morning of September 4th, the Department of Tourism announced statistics on visitor arrivals to Hue in the first eight months of 2025. Notably, France topped the international tourist market to Hue with nearly 64.200 tourists during the period, accounting for 13,5% of the city’s international tourist arrivals.

On the late afternoon of August 28, at Ly Tu Trong Park (Thuan Hoa Ward), Hue City People's Committee, in collaboration with the Korea International Cooperation Agency (KOICA), held the inauguration ceremony for the Smart street component of the “Developing Hue into a smart cultural and tourism city” project.