Rather than simply introducing familiar destinations and famous attractions in Hue, TikTokers and Facebookers (digital content creators on TikTok and Facebook) are now offering new perspectives on the city’s tourism and people through short videos and candid reviews of their experiences. This approach is bringing Hue to life on social media while giving travelers from around the world more interesting information to inspire their own experiences in the city.

On the morning of August 28, Vietnam Railways Corporation (VNR), in collaboration with Quang Tri Province People’s Committee and Hue People’s Committee, officially launched the ‘Phong Nha - Hue Imperial City: A World Heritage Journey’ tourist train at Dong Hoi Railway Station. Later that day, Hue City welcomed the train and held a ceremony to mark its arrival.

Rather than focusing on sheer visitor numbers, the Hue Monuments Conservation Center is shifting its service strategy at the Imperial City and other heritage sites toward product selectivity and enhanced visitor experiences, to attract high-spending tourists.

The 2026 National Archery Championships kicked off on the morning of August 24th at Tu Do Stadium. The tournament is part of Hue Sports Festival 2026, jointly organised by Hue City Department of Culture and Sports and Vietnam Sports Authority.

The exhibition, through the language of photography, aims to strengthen Hue City's cultural diplomacy and expand cooperation with diplomatic missions of ASEAN countries in Vietnam. It will also help promote Hue as a heritage city and a distinctive Festival City of Vietnam, as well as an attractive cultural and tourism destination in the Central region. ​

The final match of the 2026 National Hometown Football Tournament took place on the afternoon of August 23 at the PM Sport artificial turf field in Ho Chi Minh City. Despite making their debut in the tournament, Hue Hometown FC advanced all the way to the final, with their journey carrying significant meaning along the way.

Taking place from August 22 to 26 at Ba Cong artificial turf field, the Hue City 7-a-side Football Tournament - Huda Cup 2026 is organized by the Department of Culture and Sports in coordination with the Leano Group Tourism Media Co., Ltd. The tournament is one of the 19 activities within the Hue Sports Festival 2026.

On July 22nd, 2026, the Ministry of Culture, Sports and Tourism issued Official Dispatch No. 4538/BVHTTDL-DSVH to Hue City People’s Committee, expressing its support for Hue in preparing an application to join the UNESCO Creative Cities Network (UCCN) in the field of Gastronomy. This is an important step, providing further political and professional support for the city to concentrate resources, complete its application and work toward the 2027 selection cycle.

According to the information released by the Department of Tourism on the morning of August 20, based on survey data, the number of tourists to Hue during this year’s National Day holiday (September 2) is expected to keep on rising year-on-year, reaching an estimated 535,000 arrivals.

By hosting the Hue Heritage and International Music Festival 2026 - Hue Wonderverse Music Fest 2026, which is scheduled from August 30 to September 1, alongside the National Day Holiday on September 2, Hue City is expected to witness a surge in tourist arrivals. This may lead to a local ‘fully booked’ situation at certain peak times. Drawing from the experience of the last April 30 - May 1 holiday, the local tourism sector is developing plans to enhance its reception capacity and service quality.