Hue City is gradually building a modern administration grounded on digital data and technological platforms. The digitalization of public administration not only boosts the effectiveness of governance and administration but also aims to better address the needs of both residents and businesses.

In the first two months of this year, Hue tourism attracted over 1.2 million tourist arrivals, witnessing an increase of nearly 48% year-on-year. This statistic highlights the appeal of extended holiday periods.

Amid the rhythm of modern life, as fashion becomes increasingly diverse and is constantly changing, the traditional ao-dai continues to remain a lasting presence in the lives of women in the former imperial capital. In Hue, the graceful image of women’s association members wearing Ao-dai is not only a symbol of beauty but also a way of preserving and spreading the traditional cultural values of their homeland.

Building a digital data infrastructure to preserve history on maps is the mission that Le Quang Tue, founder and manager of the Vietnam Map Archive project, and his team members have been quietly pursuing. To date, Tue’s team has digitized over 200 ancient maps of Vietnam, including ancient maps of Hue.

On the afternoon of March 10, Mr. Nguyen Khac Toan, Member of the Party Central Committee, Deputy Secretary of the City Party Committee, and Chairman of Hue City People’s Committee, chaired a meeting with relevant departments, sectors, and units to review reports and provide feedback on night-time economic development projects in the area.

On the morning of February 24, at Thuy Tien Lake Park, the City People’s Committee held the launching ceremony of the “Tree-Planting Festival in Eternal Gratitude to Uncle Ho” for Binh Ngo Spring 2026.

Hue is leveraging its advantages in location, infrastructure, as well as special mechanisms and policies to step-by-step establish itself as a commercial hub of the Central region; in which, trade and services are identified as key drivers of growth in the coming period.

On the morning of February 1, at Co.opmart Hue supermarket, Hue City Young Entrepreneurs Association, in collaboration with Hue City Cooperative Alliance and Saigon Co.op, held the opening ceremony for a Tet Fair themed “Stop by for Tet and you’ll like it - Step in and you’ll love it - Co.opmart Hue: Available on the shelf, ready to buy”.

Building on the results achieved in 2025, Hue City has set a growth target of over 10% per year for the 2026 - 2030 period. By 2030, the city strives to reach a growth rate of 11.5 - 12%, and a budget revenue of 28,000 - 30,000 billion VND.

The Cooperative Fair, held by the City Cooperative Alliance over two days, January 17 -18, at the Cooperative Economy Platform (16 Nguyen Luong Bang, Thuan Hoa Ward), was not only a shopping destination, but also a vital bridge bringing clean agricultural produce, OCOP products, and local specialties closer to consumers, contributing to spreading the value of the collective economy and building trust in local agricultural products.