On the morning of January 1st, in the warm sunshine on the first morning of the new year, the area around Ngo Mon Gate of Hue Imperial Citadel became lively as the Nguyen Dynasty Ban Soc ceremony was reenacted in a theatricalized format, officially opening Hue Festival 2026. The event also marked the first festival of the year, attracting a large number of local residents and visitors.

On the evening of December 27th, at the University of Medicine and Pharmacy, the Guitar Club of the University of Medicine and Pharmacy, Hue University organized “CUON” music show, attracting the attention of a large number of students and music enthusiasts.

On the evening of December 21, as part of the closing event of the National Tourism Year - Hue 2025, Ngo Mon Square - Hue Imperial Citadel transformed into a “high-energy hotspot” of music as the Mega Booming Day 2 attracted thousands of spectators and young people, who immersed themselves in the enthusiastic atmosphere of Hue Mega Concert.

Held for the first time in Hue City, the International Tea Festival - Hue 2025 (taking place from December 10th to 12th) not only contributes to honoring Vietnamese tea culture but also is expected to serve as an important starting point, laying the foundation for the formation of a profound cultural, artistic, and tourism-oriented annual event, helping enrich Hue’s identity and enhance its attractiveness.

On the afternoon of December 10, Hue City Fine Arts Association, in collaboration with the University of Arts, Hue University, organized the opening ceremony of the Fine Arts Exhibition celebrating the 74th anniversary of Vietnam Fine Arts Traditional Day (December 10, 1951 - December 10, 2025). The event attracted the participation of many artists and students.

Not only serving as a “red address” for patriotic education, the system of heritage sites related to President Ho Chi Minh in Hue is also an attractive cultural and historical tourism destination that draws visitors.

The Badminton and Table Tennis Tournament of the 10th City Sports Festival 2025 - 2026 kicked off on the morning of December 6 at the Canh buom Gymnasium (100 Pham Van Dong - Vy Da Ward), attracting a large number of athletes and spectators to compete and cheer.

Miss Cosmo 2025 is an international culture and art event, attracting widespread attention. The contest is organized according to international standards at key tourist destinations in Vietnam, contributing to promoting the beauty of the country, and Vietnamese culture and people to international friends.

On the morning of November 20th, at Hue City Employment Service Center, the Department of Employment (Ministry of Home Affairs), in coordination with the National Employment Service Center and Employment Service Centers in regional localities, organized an offline-online hybrid job fair, simultaneously connecting with Quang Tri, Da Nang, Nghe An, Ha Tinh, and Quang Ngai. The event attracted a large number of businesses and workers.

In the tourism and service development orientation of Hue City for the 2025-2030 period, with a vision to 2045, Hue tourism aims to attract 10-12 million visitors by 2030, achieving annual growth of 18-20%, with international visitors accounting for about 45+50%. Speaking with Hue Today Weekly, Mr. Dinh Manh Thang, Vice Chairman of Vietnam Tourism Association and Chairman of Hue Tourism Association, stated that despite encouraging achievements, Hue tourism still faces issues that require bold change to achieve sustainable development.