On the morning of April 27th, the Department of Tourism reported that the total number of visitors to Hue during this year’s Hung Kings’ Commemoration holiday was estimated at around 310.500. This marks a sharp increase compared to the same holiday in 2025, when Hue welcomed 109.000 visitors.

Transforming coffee from a simple beverage into a journey of discovery, the coffee-making workshop by Hue Experience on Hoang Quoc Viet Street (An Cuu Ward) has created an appealing highlight, attracting many foreign visitors to stop by and take part.

On April 25, Phong Dinh Ward organized the “Old Scent of the Ancient Village” Festival, featuring a variety of unique cultural and artistic activities that attracted a large number of locals and visitors to visit and experience.

On the morning of April 24, at the Royal Treasury Palace area - Hue Imperial Citadel, the “Exhibition and display of orchids, bonsai, and ornamental stones of the three regions 2026” officially opened as part of Hue Festival 2026, attracting a large number of locals and visitors.

On the evening of April 16, the music show titled “Đi mô? Nghe chi?” (Where to Go? What to Listen) Episode 2 took place in the area by the poetic Huong River, attracting a great number of locals and visitors coming to enjoy performances.

On the morning of February 28 (the 12th day of the first lunar month in the Year of the Horse), at the Thai Duong Cultural Village Communal House in Thuan An Ward, the 2026 traditional Fish Worshipping (Cau Ngu) Festival officially opened in a solemn and vibrant atmosphere, attracting a large number of People, fishermen, and visitors.

On the morning of the 6th day of the first lunar month (February 22), Thu Le Village wrestling arena (Quang Dien Commune) officially opened, attracting a large crowd of locals and visitors from neighboring provinces and cities.

On the morning of February 11 (December 24th in the Year of the Snake), at the courtyard of the Thai Hoa Palace (Hue Imperial Citadel), the Hue Monuments Conservation Centre organized a reenactment of the Nguyen Dynasty’s Imperial New Year court ceremony. The event attracted large numbers of local residents and visitors, helping to recreate the traditional Lunar New Year atmosphere within the historic royal court setting.

On the evening of February 11 (the 24th day of the 12th lunar month of the Year of the Snake), in the shimmering garden setting of the Royal Treasury Palace, Hue Imperial Citadel, Hue Monuments Conservation Center organized the “Royal Tet” program, opening a spring celebration space rich in ancient royal tradition. Being held over two nights, February 11 and 12, the program attracted a large number of locals and visitors.

On the morning of February 10th (the 23rd day of the twelfth lunar month of the Year of the Snake), under fine weather conditions, Hue Monuments Conservation Center reenacted the ceremony of setting up Neu pole (Thuong Tieu ceremony) in strict accordance with royal court rituals of the Nguyen Dynasty. The activity was part of Hue Festival 2026, attracting large numbers of locals and visitors to observe and experience the event, recreating the atmosphere of the traditional Tet holiday in the former Royal Palace.

From the beginning of 2025, hotels in Hue have been ready with plans to welcome and serve visitors attending the events of the National Tourism Year.

With the theme "Ancient Capital - New Experiences," the Provincial Travel Association has organized several fam trips for travel companies across the country to survey tour routes and attractions, integrating them into tour programs for promotion to tourists