After more than four years of implementation, the project “Hue – The Capital of Ao Dai Vietnam” has more or less received the attention and positive response of the public through many activities and events. Besides, there have been policies that create favourable conditions for businesses operating in the tailoring industry, as well as encourage people to wear ao dai on important occasions and events, which has popularised the image of ao dai.

As an indispensable ingredient for creating cool, healthy drinks, probiotics such as kefir grains and scoby have recently gained more attention, especially during the hot summer weather.

In a gentle and meticulous manner, Ms. Tran Thi Thanh Tuyen, a girl passionate about Western Calligraphy, devotes her full attention to each stroke. Under the skillful movements of her fingers, each word, with elegant curving ink strokes, appears on the page one after another.

Economic and industrial zones in the province are key areas for attracting investment. However, in order to capture the attention of significant investors, it is necessary to create an open environment with many solutions to support businesses. Regarding this issue, Thua Thien Hue Weekly had an exchange with Mr. Le Van Tue, Head of the Provincial Economic and Industrial Zones Management Board.

Green growth and sustainable development are the most talked-about topics since the COP26 conference, where Vietnam committed to the international community to achieve net-zero emissions by 2050. Since then, the story of attracting investment towards "greening" has gained even more attention.

Appearing and becoming all the rage in the last months of the year, handmade products made of velvet wires have been attracting the attention and love of many people.

Owning a diversified culinary background with various unique features, Thua Thien Hue has a potential to explore and develop culinary tourism. To reach effectiveness, instead of simple activities of visiting and enjoying food, the province has to pay much more attention to local-original culinary experiences.

Hue - “The National Green City” is the urban with highest density of green trees all over the country, with nearly 70.000 urban green trees. The rows of dense and shady old trees on Ngo Quyen, Le Loi, August 23, Doan Thi Dien, Bach Dang, and Le Duan streets, etc., or in the parks such as Tu Tuong, February 3, Ly Tu Trong, etc., have solicited the attention of many tourists amid sunny days.

Ao Dai, no matter how beautiful and culturally significant it is, must also incorporate fashion elements and be adapted to fit the modern era in order to remain relevant. How can we attract the attention of the young generation to the traditional Ao Dai, so they will wear it proudly and honor its beauty and cultural heritage? This is not a task that can be achieved overnight.

Among the art troupes performing at Hue Traditional Craft Festival 2023, perhaps the troupe of stilt walkers from the Kingdom of Belgium is the one that leaves the deepest impression with its unique and colorful performance, capturing the attention of the public.