Thousands of audiences joined a vibrant music night at the Noon Gate Square, where new, youthful, and modern sounds echoed while still retaining a strong sense of identity.

After an emotional coronation night on the floating stage on the Huong River, the Top 3 Miss Vietnam 2024 officially debuted to the press at a press conference on June 28. With radiant smiles, confidence, and a spirit of dedication, these Gen Z beauties promise to spread positive values during their two-year reign.

To the melodies blending traditional and modern tones, hundreds of models showcased ao dai collections in the ancient space of An Dinh Palace. Guests from home and abroad, along with Hue locals, were treated to an “art feast” that fused fashion, music, and heritage.

With ample room for growth, the fusion of music and tourism can attract a large number of tourists, turning tourism and related services into major revenue generators. If Hue succeeds in this endeavor, it could offer a solution to the city’s long-standing problem of lacking nighttime entertainment services.

For three nights, from April 25 to 27, at Di Nhien Duong Pavilion - an ancient architectural structure in Thieu Phuong Garden - within Hue Imperial Citadel, Hue Monuments Conservation Center collaborated with the Doi Dep tea brand to organize the program “Re-enacting the scene of the emperors hosting tea party for his mandarins” as part of the launch of the Royal tea enjoyment service.

After being postponed in April 2025, BamBoo Artists Agency Joint Stock Company (BAA) announced that the highly anticipated “Mega Booming - Hue 2025” grand music festival, featuring an impressive scale and high artistic quality, will take place for one spectacular night on July 6th, 2025, at Ngo Mon Square - Hue Imperial Citadel.

According to the information released on March 6 by Hue Academy of Music, Akatsuki music band from Japan will hold a traditional concert with the theme “Echoes of Culture” on the night of March 8 at Song Huong Theater (No.1 Le Loi St., Thuan Hoa District).

The “Hue - Mega Booming” music festival will take place at Ngo Mon Square - Hue Imperial Citadel over two nights, April 5th - 6th, 2025 (coinciding with the Hung Kings’ Commemoration Day). The event will feature many young singers, with a special highlight being the appearance of the “Anh Trai Say Hi” (Say Hi with Bros) lineup - a well-known reality TV show about music.

On the evening of February 11th, at No. 1 Phan Boi Chau street, the Full Moon Poetry Night - At Ty Spring 2025 took place, organized by Hue Writers’ Association.

According to the information announced on the night of January 31 by the Department of Tourism, in the 7-day period from January 25 to 31, 2025 (from the December 26 of the lunar Year of Giap Thin to the 3rd day of the Lunar New Year of At Ty), the number of tourists coming to Hue was estimated over 118,600 arrivals, witnessing an increase of 35% to the same period last year.