More than just creating a space to promote and support craft villages on-site and bring Hue’s specialties farther afield, the young founders of Dac san Kinh Do – Songcentre Hue (Imperial Specialties – Hue Living Center) brand also embed a story in each product and apply technology to production, with the aspiration to fulfill the mission of inheriting and renewing traditional crafts so that Hue’s craft village brands can take off and expand their markets.

Inside of Thai Hoa Palace - “the heart” of Hue Imperial Citadel, the exhibition titled “Thai Hoa aspiration” takes visitors immerse into the journey of exploring the deep of history and enjoying timeless cultural values.

With consistent participation and numerous prestigious awards in music competitions, coupled with frequent performances in artistic programs throughout Hue, Phan Huy Thanh, singer, has made a profound impact on audiences. Particularly, the songs about Hue performed by Phan Huy Thanh are vibrant and youthful, such as "Cơm hến" (Mussel Rice), "Trai Huế" (Hue Boys), "Nón" (Conical Hat)... truly bringing a breath of fresh air, contributing to spreading and elevating the imagery of the landscapes and people of Hue to the listeners.

“A steadfast anchorage” is the aspirations and hopes of generations of fishermen venturing out to sea and the local authorities of Thua Thien Hue province in their efforts to meet the evolving needs of the fishing community.

For more than a year, the fact that the bridge over Thuan An sea mouth was constructed has always been a topical issue in Thua Thien Hue. Everywhere I went, people excitedly talked about building a bridge, and in the future, their hometown will have a bridge across the sea at the top of the Central region.