Shopping is considered a supplementary factor that enhances the travel experience for tourists. The integration of shopping centers and tourism with shopping activities, art performances, and travel experiences creates new opportunities for Hue to attract and “retain” visitors.

On the afternoon of September 17, the Union of Literature and Arts Associations of Hue City inaugurated a literary and artistic space and a performance program to celebrate its 80th anniversary (September 18, 1945 - September 18, 2025).

Artisans from Thanh Lieu craft village (Hai Duong) have recently given a performance and recounted the journey of reviving and preserving the traditional art of woodblock printing passed down by their ancestors.

The Dance Artists’ Association is the youngest among the professional associations under the Union of Literature and Arts Associations of Hue City. However, in recent years, it has grown into a collective of outstanding individuals, producing high-quality and contemporary dance performances that meet the diverse tastes of Hue’s public.

At the end of May, Hue hosted the first session of a local artist training course organized by 4ll-in Performance Art Company (4LLIN). Coming to Hue, the young members of 4LLIN brought the project “Developing the performing arts ecosystem in Hue, from June to December 2025.”

Continuing the activities of the Trinh Cong Son Foundation, the family of the late musician Trinh Cong Son will co-organize the “Flowers and Garbage” art and music performance program in Hue.

On the evening of September 24th, in the grand hall of the Song Huong Theater, the audience enjoyed an exceptional art performance featuring masterpieces about autumn, under the theme "Autumn for You."

On the evening of August 26, at the Provincial Labor Cultural House, the Alliance of Arts and Literature Association of Thua Thien Hue held a performance and recorded the dance and poetry program “Ganh hang rong xu Hue” (Street Vendors of Hue).

At the 2024 International Dance Festival, Vietnamese art troupes have achieved outstanding success through performance programs and independent dance works. Such extraordinary achievements mark significant contributions of a number of professional art theaters along with leading art training units, such as Vietnam Academy of Dance, University of Theater and Performing Arts of Hanoi, as well as Military University of Culture and Arts.

The skillful and unique art performances from domestic and international art troupes gathering in Hue have created a bustling and colorful Hue Festival 2024. Wherever art troupes pass by, it is like a bustling stage with drums, artists' laughter, and prolonged applause from tourists and people of Hue.

With the theme "Inspiration about the heritage of Hue royal performance", this composition camp focuses on creativity to honor the beauty of intangible heritage, such as Nha Nhac(Vietnamese Court Music), Royal Dance, Royal Tuong, and Hue Singing.