Whenever Hue enters its rainy season, concerns about declining visitor numbers, postponed or canceled tours, and other related challenges begin to emerge. Yet rain is by no means an unusual phenomenon in Hue. Taking a proactive approach to developing suitable products and changing the way tourism is organized during the rainy season is something the tourism sector and travel businesses need to work toward.

Rather than simply introducing familiar destinations and famous attractions in Hue, TikTokers and Facebookers (digital content creators on TikTok and Facebook) are now offering new perspectives on the city’s tourism and people through short videos and candid reviews of their experiences. This approach is bringing Hue to life on social media while giving travelers from around the world more interesting information to inspire their own experiences in the city.

As the five-day National Day holiday approaches, featuring a vibrant lineup of cultural, artistic, sports, and experiential activities, Hue is expected to welcome over 500,000 tourist arrivals.

The Government’s issuance of Decree No. 282/2026/ND-CP on July 14th, 2026, to provide guidance for the implementation of Resolution No. 28/2026/QH16 on the development of Vietnamese culture and establishing criteria for piloting the cultural heritage city model, has opened up a new approach to the relationship between conservation and development.

Hue Festival has established the city as a prominent destination on the international cultural map. With Wonderverse Music Fest, Hue is taking a new approach: using music, technology, and creativity to tell the story of its heritage while aiming to build a distinctive festival intellectual property (IP) that will become a signature brand for the city.

After an architectural design competition was announced, the Jury for the architectural design competition for the bridge crossing Con Hen (Mussel Islet) and its approach roads at both ends has selected the highest-scoring and top-ranked entry to receive the First prize.

Preserving traditional crafts is about more than keeping a craft alive; it is about preserving the stories of people, culture, and values passed down through generations. By embracing fresh approaches, those who continue telling these stories are helping traditional craft villages become more relevant to contemporary life while preserving their authentic character.

The short film ‘Trong Thuc’ (‘The Drumbeat of Awakening’) is a project created by a team of students in Hue. By approaching tuong through the language of cinema, these young people are exploring new approaches to preserving and spreading cultural heritage.

In the familiar space of schools, tuong - a traditional stage art form once thought to be “hard to approach” for young people - is being brought to life through hands-on experiences. Through makeup sessions, lessons, and opportunities to explore and feel the values of tuong firsthand, this approach is helping younger generations grow closer to cultural heritage and creating new ways to incorporate traditional culture into schools.

On May 18, Hue City People's Committee convened the jury for the architectural design competition for the bridge crossing Con Hen (Mussel Islet) and its approach roads at both ends.