No longer following an academic-oriented approach, the majors and training programs at the Hue University are undergoing shifts to meet the demands of businesses and society.

Promoting the potential and unique identity of each locality to build tourism products is a right direction. However, in the context of great challenges, a movement is required for tourist destinations to survive and develop, which need to change their approaches and perspectives in term of development so as to attract visitors.

Hue Traditional Craft Festival 2023 had a multi-dimensional approach by spending a lot of “time” on the entertaining part, so it has created fresh, unique and attractive features.