In the first two months of this year, Hue tourism attracted over 1.2 million tourist arrivals, witnessing an increase of nearly 48% year-on-year. This statistic highlights the appeal of extended holiday periods.

The synchronous investment in infrastructure across economic and industrial zones is opening a new development space for Hue, while also enhancing its capacity to attract large-scale projects, and creating a ripple effect for the growth of supporting industries, logistics services, and import-export activities.

In response to the appeal from the Standing Committee of the Vietnam Fatherland Front Committee of Hue City, the Joint Stock Commercial Bank for Investment and Development of Vietnam (BIDV) has donated 2 billion VND to Hue City to help overcome the aftermath of natural disasters, typhoons and floods in 2025.

In response to the appeal from the Vietnam Fatherland Front Committee of Hue City to support local residents in overcoming the consequences of natural disasters, on November 25, representatives of Wilmar CLV Vietnam Group visited the Committee to hand over a donation of 3.2 billion VND.

In addition to historical sites and beautiful landscapes, shopping streets, culinary quarters, and other distinctive urban areas are essential factors contributing to the appeal and revenue of the tourism industry in many countries.

With appealing flavors and unique artistic designs, entremet cakes (a type of dessert originating from France) have gained great attraction and are especially loved by young people, particularly on meaningful celebratory occasions.

For Le Hoang Anh Thu, a 12th-grade student specializing in History and Geography at Quoc Hoc Hue High School for the Gifted, history holds a unique appeal and passion. This has driven her to continuously strive for First Prize in the National Exam.

Hue Monuments Conservation Center (HMCC) is managing eight items/sets of items that have been recognized as national treasures by the Prime Minister. The presence of these treasures not only enhances the appeal of the destination but also offers a chance for these valuable artifacts to "come alive" in contemporary life.

Alive to the power of social networks, Dao Huu Quy challenges himself as a "content creator", "molds" the appeal of Hue's traditional beauty into the videos of Hue culture... and posts them on social networks, starting with unique dishes of the Ancient Capital.

Cruise ship tourists are high-end ones. In addition to spending heavily in the places they visit, cruise ship tourists also contribute to spreading the appeal of the destination. The thing is, however, how to attract this type of tourist, the solution of which lies in investing in creating attractive products right from the “gateway” of Chan May Port, all the way to Hue City.