Beyond its heritage attractions, Hue is becoming a choice of culinary destination for many travelers. The distinctive local dishes of the former imperial capital are contributing to the formation of a unique appeal for Hue’s tourism.

The train trip connecting Hue and Da Nang has been ranked 10th on Condé Nast Traveler (US edition)’s list of top 20 best train trips in the world for 2026, as voted for by readers. The recognition highlights the appeal of Central Vietnam’s natural landscapes, cultural heritage, and railway tourism experiences.

With many dishes featuring distinctive local flavors, Hue leaves a lasting impression on international visitors. The city’s cuisine is an integral part of its appeal, giving travelers from around the world even more reasons to remember Hue long after their visit.

Since 1998, 32 artifacts or sets of artifacts have been returned to Hue from abroad, but only one of them was acquired through an auction. The other 31 were brought back through appeals for donations and connections with owners.

During the September 2nd National Day holiday, Ru Cha in Hoa Chau Ward became a popular destination for local residents and visitors. The lush mangrove forest amid Tam Giang Lagoon, together with a community-based ecotourism model currently being piloted, has begun to enhance the destination’s appeal while opening up new livelihood opportunities for local residents.

As Da Nang rises to become a premier tourism destination with increasingly diverse and distinctive experiences, cultural events, festivals and community activities play an important role in creating the city’s unique appeal. Along this journey, HEINEKEN Vietnam and its Larue brand have consistently been active partners, contributing to the celebration of local identity, spreading pride in Da Nang and supporting the growth of the local tourism economy.

In the context of the rapidly growing experiential tourism trend, cuisine is no longer viewed as a supplementary service but has become an important competitive edge for the tourism industry.

The culture and way of life in the highlands possess a unique charm. This appeal comes not only from the distinct customs, cuisine, and lifestyle, but also from the unique stories of the mountains and forests preserved by ethnic minority communities, as well as their cultural identities passed down through generations.

With the trend of modern tourism development, the night-time economy is increasingly becoming a “golden opportunity” to enhance a destination’s appeal and extend visitors’ length of stay. In Thuan Hoa Ward, alongside the solutions to maximize the effectiveness of existing night streets, the project of a night street along the Nhu Y River is expected to create a boost, contributing to the vibrancy of urban nightscape.

On the evening of May 18, along the bank of the Huong River - section between Thuong Bac Park and Truong Tien Bridge, the third edition of the community music program “Di mo, nghe chi?” (“Where shall we go, what shall we listen to?”) took place in a romantic atmosphere, drawing large crowds of locals and visitors.