For Le Hoang Anh Thu, a 12th-grade student specializing in History and Geography at Quoc Hoc Hue High School for the Gifted, history holds a unique appeal and passion. This has driven her to continuously strive for First Prize in the National Exam.

Hue Monuments Conservation Center (HMCC) is managing eight items/sets of items that have been recognized as national treasures by the Prime Minister. The presence of these treasures not only enhances the appeal of the destination but also offers a chance for these valuable artifacts to "come alive" in contemporary life.

Alive to the power of social networks, Dao Huu Quy challenges himself as a "content creator", "molds" the appeal of Hue's traditional beauty into the videos of Hue culture... and posts them on social networks, starting with unique dishes of the Ancient Capital.

Cruise ship tourists are high-end ones. In addition to spending heavily in the places they visit, cruise ship tourists also contribute to spreading the appeal of the destination. The thing is, however, how to attract this type of tourist, the solution of which lies in investing in creating attractive products right from the “gateway” of Chan May Port, all the way to Hue City.