With the trend of modern tourism development, the night-time economy is increasingly becoming a “golden opportunity” to enhance a destination’s appeal and extend visitors’ length of stay. In Thuan Hoa Ward, alongside the solutions to maximize the effectiveness of existing night streets, the project of a night street along the Nhu Y River is expected to create a boost, contributing to the vibrancy of urban nightscape.

On the evening of May 18, along the bank of the Huong River - section between Thuong Bac Park and Truong Tien Bridge, the third edition of the community music program “Di mo, nghe chi?” (“Where shall we go, what shall we listen to?”) took place in a romantic atmosphere, drawing large crowds of locals and visitors.

Not only honored as one of the world’s leading romantic honeymoon destinations in 2026, Hue is also increasingly becoming attractive to international visitors thanks to its safety, friendliness, and rich cultural identity. These advantages are opening up strong prospects for the Ancient Capital’s tourism sector in attracting high-value international travelers.

On the evening of May 1st, the People’s Committee of Hue City announced that, on the same day, the city’s heritage site system recorded the highest-ever number of visitors and ticket revenue in a single day. This result further affirms the strong appeal of Hue as a destination in general, and particularly during the April 30th - May 1st holiday.

“Half of the Vietnamese are in Hue” - a playful remark that has become a vivid expression of the strong appeal of tourism in the land of Huong River and Mount Ngu these days. Crowds are flocking to relic sites, pagodas, royal mausoleums, and eateries during the holidays, making the Ancient Capital more vibrant and lively.

Transforming coffee from a simple beverage into a journey of discovery, the coffee-making workshop by Hue Experience on Hoang Quoc Viet Street (An Cuu Ward) has created an appealing highlight, attracting many foreign visitors to stop by and take part.

In the first two months of this year, Hue tourism attracted over 1.2 million tourist arrivals, witnessing an increase of nearly 48% year-on-year. This statistic highlights the appeal of extended holiday periods.

The synchronous investment in infrastructure across economic and industrial zones is opening a new development space for Hue, while also enhancing its capacity to attract large-scale projects, and creating a ripple effect for the growth of supporting industries, logistics services, and import-export activities.

In response to the appeal from the Standing Committee of the Vietnam Fatherland Front Committee of Hue City, the Joint Stock Commercial Bank for Investment and Development of Vietnam (BIDV) has donated 2 billion VND to Hue City to help overcome the aftermath of natural disasters, typhoons and floods in 2025.

In response to the appeal from the Vietnam Fatherland Front Committee of Hue City to support local residents in overcoming the consequences of natural disasters, on November 25, representatives of Wilmar CLV Vietnam Group visited the Committee to hand over a donation of 3.2 billion VND.