Phuoc Tich is an ancient village located in Phong Hoa Ward, Phong Dien Town, Hue City. The village was established in 1470. Though small, Phuoc Tich boasts 12 river wharfs, symbolizing the 12 founding families who first settled the land. Along with the founding of the village, migrants from Đàng Ngoài (Outer Realm) who came to this land to make a living also brought with them the traditional craft of pottery.

To the melodies blending traditional and modern tones, hundreds of models showcased ao dai collections in the ancient space of An Dinh Palace. Guests from home and abroad, along with Hue locals, were treated to an “art feast” that fused fashion, music, and heritage.

Hue is asserting its pioneering role in preserving and promoting heritage values, from tangible treasures to intangible performance spaces. A journey of “preservation for revival” with long-term vision, modern technology, and initiatives close to young people.

Let’s Hue - Local Buddies is a project founded by foreign language-loving students from member universities of Hue University. Its goal is to introduce and promote the cultural image of Hue Ancient Capital to international friends.

On the afternoon of Jun 1st, the third season of TEDXLe Loi Street took place at Hue UK Academy, attracting over 200 attendants, including students and those loving and cherishing the cultural values of the ancient capital.

Over time, the remaining French architectural works in Hue ancient Imperial City are considered valuable architectural heritage, adding a touch of elegance to the historical and cultural flow of the region.

Along with the recovery and growth in tourist numbers, the luxury travel segment within Vietnam’s tourism industry in general - and Hue’s in particular - is gradually gaining attraction. The “smokeless industry” of the ancient capital is showing many positive signs, suggesting that with proper investment, it could become an attractive destination for wealthy travelers.

Without fanfare or grand stages, artists, artisans, and skilled craftspeople are quietly passing on and preserving traditional crafts in the ancient capital. They are the “extended arms” for the journey of preserving intangible cultural heritage and Hue’s historical monuments.

For three nights, from April 25 to 27, at Di Nhien Duong Pavilion - an ancient architectural structure in Thieu Phuong Garden - within Hue Imperial Citadel, Hue Monuments Conservation Center collaborated with the Doi Dep tea brand to organize the program “Re-enacting the scene of the emperors hosting tea party for his mandarins” as part of the launch of the Royal tea enjoyment service.

In the festive atmosphere of the “Colors of Spring in the Highlands” celebration in A Luoi, amidst the “tung tung da da” dances and echoing gong sounds, I was fortunate to witness a special ritual of the Co Tu people - the An Ninh Pa Nua festival. This is one of their ancient traditional ceremonies, expressing the sacred feelings of the bride’s family toward the groom’s family after many years of being in-laws.