Hue City Department of Tourism has just presented a new function called “Tourism Narration” into the Visit Hue application. This digital technology solution offers tourists an easier way to explore and listen to stories about Hue Ancient Capital’s heritage.

For over two decades devoted to mother-of-pearl inlay work, Phan Tan Dat, born 1992, has transformed seashells into shimmering masterpieces on horizontal lacquered boards, parallel sentences, guarding screens... preserving the complete ancient soul of Hue.

Going through many generations, the traditional drum-making craft of the Co Tu people has gradually faded, remaining only in the memories of a few elders. In Doi Village, Khe Tre Commune, artisan and village elder Vuong Van Cua is one of the last people still preserving the ancient secrets of making traditional Co Tu drums.

After nearly two-thirds of the journey of the National Tourism Year (NTY) - Hue 2025, Hue’s tourism industry has recorded many positive results. Speaking with Hue Today Weekly, Director of Hue Department of Tourism Tran Thi Hoai Tram said that the NTY has not only brought strong growth in visitor numbers but also created a ripple effect in destination branding and in positioning the tourism identity of the Ancient Capital among businesses and tourists.

It was a stroll through images and fond memories of Quoc Tu Giam (Imperial Academy) - a relic of the Nguyen Dynasty nestled in the heart of Hue Ancient Capital. The site is expected to undergo restoration this November, with a total investment of over 108 billion VND.

Besides the ancient heritage architectural works with splendid beauty, future architects also depicted a truthful yet incredibly gentle portrayal when sketching modern constructions of Hue City on its development.

With a conical hat painted with a Ly Dynasty dragon motif rich in Hue’s identity, K-pop star G-Dragon surprised fans when he appeared at Noi Bai Airport. That very hat was a creation of Maries Co., Ltd., founded and led by CEO Ho Thi Suong Lan, a businesswoman from Hue.

On the morning of October 5, Standing Vice Chairman of Hue City People’s Committee Nguyen Thanh Binh inspected the preparations for Viettel Y-Fest 2025 event at Ngo Mon Square. The event is organized by Viettel Telecom (Viettel Telecommunications Corporation) under the theme “SYNC OF HEART - Harmonizing Empathy.”

Although familiar to collectors and enthusiasts of antiques, visitors still cannot help but feel overwhelmed when standing before the artifacts displayed at the exhibition “Jade and Ivory in Religious Art” at the Museum of Nguyen Dynasty Porcelains (114 Mai Thuc Loan Street, Phu Xuan Ward).

Not only reaching the strong growth in visitor numbers, but the National Tourism Year - Hue 2025 has also created a ripple effect in promoting the destination’s image and positioning the Ancient Capital’s tourism brand name among businesses and visitors. This is the core information announced by Ms. Tran Thi Hoai Tram, Director of Hue City’s Department of Tourism in the article titled Positive Effects from the National Tourism Year, featured in the “Meeting” column by author Huu Phuc.