Assoc. Prof. Dr. Nguyen Xuan Te (Editor-in-Chief of the Van Lang University Journal of Science) believes that Hue is standing at a major institutional turning point, where heritage is no longer viewed simply as an object of preservation but as an endogenous resource and a source of soft power for development.

On the afternoon of July 4, Phu Xuan University collaborated with ELRD and EdulightenUp to hold an educational seminar under the theme “The Art of Leadership by Empathy and Transformation”.

On the morning of July 3, hundreds of people wearing the traditional ao-dai took part in the “Ao Dai Connecting Tourism and Heritage” event, held at the forecourt of Quoc Tu Giam historical site of Hue Imperial Citadel (on 23 Thang 8 St., Phu Xuan Ward).

On the morning of June 26, Ho Chi Minh Museum in Hue City, in collaboration with Vietnam Fatherland Front Committee of Thuy Xuan Ward, organized a communication program on moral and lifestyle education within families. The event was held in response to the National Action Month on Domestic Violence Prevention and Control and to mark the 25th anniversary of Vietnam Family Day (2001–2026).

On June 24th, Vinh Xuan Border Guard Station, in coordination with Vietnam Fatherland Front Committee of Phu Vinh Commune, organized the 2026 “Accompanying Fishermen in Going Offshore and Remaining at Sea to Safeguard National Maritime and Island Sovereignty” program.

On the afternoon of June 23, the Phu Xuan Ward Women's Union organized a cooking competition themed “Flavours of home - Connecting through love”, attracting more than 130 participants. The event was held to celebrate the 25th anniversary of Vietnamese Family Day (June 28, 2001 - June 28, 2026).

As the late afternoon sun begins to fade, a small tent is pitched on the sandy shore of Loc Binh Beach (Vinh Loc Commune). Nearby, a group of folding chairs surrounds a glowing mini barbecue grill. Accompanied by the gentle rhythm of waves lapping the shore, Ms Tuyet Loan and Mr Chi Nhan from Phu Xuan Ward are enjoying the meal while soaking in the tranquility that mini camping offers.

From electric boat rides along the Ngu Ha River to ideas for night streets, culinary routes, and community cultural spaces, Phu Xuan Ward is gradually unlocking the potential of a “heritage ward”.

Though in his seventies, Excellent Artist Tran Thao (Phu Xuan, Hue) has never spent a single day without nha nhac (court music). He teaches it in classrooms, passing on his craft in his small house and maintaining a nha nhac club for over three decades now. Every year, he travels to An Giang, carrying with him the “music of the past” to share with others.

On the afternoon of May 13th, the Women’s Union, in coordination with the Youth Union of Thuy Xuan Ward and sponsoring units, organized the launch ceremony for the “Kitchen of Love” model and signed a partnership program to support gas stoves for poor households, near-poor households, policy beneficiary families, and disadvantaged households in the ward.