The culinary passport is seen as a fresh idea that turns dining experiences into highlights of a travel journey. Instead of traditional sightseeing, visitors can “stamp their taste buds” by checking in with signature dishes at each destination. This idea opens up new ways to stimulate tourism demand.

After nearly two-thirds of the journey of the National Tourism Year (NTY) - Hue 2025, Hue’s tourism industry has recorded many positive results. Speaking with Hue Today Weekly, Director of Hue Department of Tourism Tran Thi Hoai Tram said that the NTY has not only brought strong growth in visitor numbers but also created a ripple effect in destination branding and in positioning the tourism identity of the Ancient Capital among businesses and tourists.

It was a stroll through images and fond memories of Quoc Tu Giam (Imperial Academy) - a relic of the Nguyen Dynasty nestled in the heart of Hue Ancient Capital. The site is expected to undergo restoration this November, with a total investment of over 108 billion VND.

In response to the series of activities within the framework of the Autumn Festival themed “Hue in Autumn” of the National Tourism Year and Hue Festival 2025, the Department of Tourism, in coordination with Hue Monuments Conservation Center and the People’s Committee of Phu Xuan Ward, is preparing a variety of exciting programs for locals and visitors. Among them, the most anticipated highlight is the Unicorn-Lion-Dragon Dance Festival, Hue Unicorn dance performances, and the Mid-Autumn Lantern Parade through the streets in 2025.

Although familiar to collectors and enthusiasts of antiques, visitors still cannot help but feel overwhelmed when standing before the artifacts displayed at the exhibition “Jade and Ivory in Religious Art” at the Museum of Nguyen Dynasty Porcelains (114 Mai Thuc Loan Street, Phu Xuan Ward).

Hue Monuments Conservation Centre has announced the program “Hue Royal Mid-Autumn Festival 2025”, an event held within the framework of Hue Festival 2025. The program promises a variety of special activities for visitors, local residents, and especially children.

Shopping is considered a supplementary factor that enhances the travel experience for tourists. The integration of shopping centers and tourism with shopping activities, art performances, and travel experiences creates new opportunities for Hue to attract and “retain” visitors.

Not only reaching the strong growth in visitor numbers, but the National Tourism Year - Hue 2025 has also created a ripple effect in promoting the destination’s image and positioning the Ancient Capital’s tourism brand name among businesses and visitors. This is the core information announced by Ms. Tran Thi Hoai Tram, Director of Hue City’s Department of Tourism in the article titled Positive Effects from the National Tourism Year, featured in the “Meeting” column by author Huu Phuc.

On the afternoon of September 19, Mr. Nguyen Thanh Binh - Permanent Vice Chairman of the People’s Committee of Hue City, held a courtesy meeting with Mr. Duong Thuan Phong, Acting Consul General of the People's Republic of China to Da Nang city, and his delegation during their working visit to Hue City.

On the afternoon of September 18th in Hanoi, Deputy Minister of Home Affairs Nguyen Thi Ha received a delegation of revolutionary contributors from Hue City on the occasion of their visit to the capital and Ho Chi Minh Mausoleum.