According to a Washington D.C.-based Vietnam News Agency (VNA) correspondent, the Vietnamese Embassy in the United States has showcased the Nhat Binh Ao dai, part of a special collection by the designer Cao Minh Tien, at the Diplomatic Corps Fashion Exhibition and Gala in Washington D.C.

Data compiled from the Google Destination Insights travel trend tracker reveals that Vietnam has the 7th highest destination growth rate globally. Notably, Hue is among the top 10 most searched cities in Vietnam by international visitors.

From May 4 to 13, Vietnam National Authority of Tourism (Ministry of Culture, Sports and Tourism) is coordinating with the People's Committee of Hue City, Tourism Development Support Fund, Vietnam Airlines, and partners to organize a program introducing Vietnamese tourism, traditional craft villages, and cuisine, and connecting businesses on the occasion of the National Tourism Year - Hue 2025 in three European countries, including Italy, Switzerland, and France.

Appearing during the revolutionary movement in 1940 in the South, the red flag with yellow star – a particularly sacred symbol of Vietnam– is closely associated with the Vietnamese People’s history of defence and preservation of national independence, as well as the renewal and development process, standing shoulder to shoulder with great powers across the five continents.

On the afternoon of April 26, at the exhibition space on the 2nd floor of Kien Trung Palace, Hue Imperial Citadel, Hue Monuments Conservation Center organized the opening ceremony of an exhibition themed “The odyssey of Vietnamese ceramics”. This event is part of Hue Festival 2025 and the National Tourism Year 2025.

With the theme “Vietnamese Culinary Exchange”, the Hue - Culinary Capital festival is not only an activity within the framework of the National Tourism Year and Hue Festival 2025 but also an opportunity to showcase, promote, and elevate the culinary culture.

Although she has chosen a reclusive life on the edge of Thien An forest (Hue City), just as the saying goes, “good wine needs no bush,” many international tourists visiting Hue have asked travel companies to take them to meet People’s Artisan Hoang Thi Nhu Huy so that they can converse with her and gain a deeper understanding of Vietnamese culture.

Along with pho, bun rieu, bun cha ca, banh canh, and others, bun bo Hue (Hue beef noodle soup) is one of the delicious Vietnamese dishes featured in the “Top 100 best soups in the world” list, recently announced by the renowned culinary website Taste Atlas.

Once the sous chef of a five-star hotel in Hue and a multiple award-winning chef, Tran Huy Cuong took an unexpected turn in his career, venturing into entrepreneurship in his 50s. Driven by the desire to “turn simple things into specialties,” he chose the figs as the starting point for his journey to bring Hue’s traditional culinary products to Vietnamese dining tables and beyond.

In the years from 1930 to 1937, painter Mai Trung Thu was appointed to teach drawing at Quoc Hoc High School. Here, his talent blossomed. Series of his paintings were born, depicting gentle Hue girls, the charming scenery of the Huong river and the temples and royal mausoleums. His paintings in Hue rendered him a solid position in modern Vietnamese painting.