Born in Hue - a place where traditional crafts are deeply intertwined with spiritual life, Tran Phuoc Hoang (28 years old) chose to dedicate himself to the craft of carving ancestral tablets. After nearly 10 years in the craft, he has quietly preserved traditional values through every product meticulously created with his passion.

For Hue City, a land rich in cultural heritage, local specialties, and traditional crafts, e-commerce is opening new pathways and laying the foundation for sustainable economic growth.

On October 21, the Luxembourg Project Management Board, in coordination with Maries Co., Ltd., organized an event to announce activities within the framework of Project VIE/039 “Initiative to enhance the capacity of women working in Bang grass (Lepironia articulata) handicraft, contributing to preserving the traditional craft and creating sustainable livelihoods in Phong Binh (now Phong Dinh Ward), Hue City”.

The exhibition titled “HER-ITAGE - Restructuring Traditional Embroidery”, held in late September, left many emotions and beautiful impressions on visitors and Hue residents with bridal gowns that carry cultural stories. At the exhibition, viewers could see firsthand the delicate, creative, and soaring carvings, inlays, and cuts of Vietnamese traditional embroidery art shown on vivid patterns of bridal gowns, including Hue royal motifs.

Born in 1987, Pa Co man Nguyen Xuan Bay from Ra Looc village - A Soc hamlet, Hong Bac commune (now A Luoi 2 commune) came to traditional music with a pure, instinctive love. “I learned by myself, I felt for myself, and I listened the rhythms that echoed from village festivals, through the hands and breaths of the elders, then practiced on my own,” Bay shared.

The culinary passport is seen as a fresh idea that turns dining experiences into highlights of a travel journey. Instead of traditional sightseeing, visitors can “stamp their taste buds” by checking in with signature dishes at each destination. This idea opens up new ways to stimulate tourism demand.

Going through many generations, the traditional drum-making craft of the Co Tu people has gradually faded, remaining only in the memories of a few elders. In Doi Village, Khe Tre Commune, artisan and village elder Vuong Van Cua is one of the last people still preserving the ancient secrets of making traditional Co Tu drums.

The traditional melodies of Vietnam and Western classical pieces in the choral concert “Qua cau gio bay” offered the audience an evening filled with deep emotions.

Unique artworks with six-layer cut specimens - a visual metaphor for the heritage reconstruction process - are on display at an exhibition themed “HER-ITAGE - Reconstructing traditional embroidery”, offering viewers a new and interesting experience.

In recent years, along with maintaining its strength in training traditional majors, Hue University has proactively opened many new majors that keep up with social trends and meet the demand for high-quality human resources. This provides students with more choices that suit their personal abilities, and the development direction of the digital economy.