The entrepreneurial journey of Ms. Tran Thi Thuy Duong, a member of the Women’s Union of My Thuong Ward, is the result of perseverance, creativity, and belief in the value of her hometown's specialties. A traditional product has been reimagined in a new version - tailored to modern tastes while preserving the soul of Hue crystallized ginger.

Business intertwined with the promotion of Hue's traditional culture is a path that more and more young people are pursuing, asserting the creativity, identity, and spirit of self-reliance. Rather than chasing mass-market trends, “recalling the past to understand the future” has become the business philosophy for a segment of the younger generation, bringing cultural heritage into contemporary life naturally.

On the afternoon of December 25, Hue City Department of Health held a conference to review the pilot model for “Food safety market in food and beverage services business” at Tay Loc Market. This is one of the city's key traditional markets, serving not only as a food source for locals, but also as a popular destination for tourists visiting and experiencing Hue's culinary culture.

On December 23, at Hue City Police, Emulation Group No. 2 of the Ministry of Public Security held the opening ceremony for a Sports Festival celebrating the 80th anniversary of the People's Public Security Staff Force Traditional Day (April 18, 1946 - April 18, 2026).

Among the approximately 70 traditional villages living on practicing crafts in Hue, the craft of making parasols is a special one. Beyond the meticulous craftsmanship required in the crafting process, this craft is also special because the finished products carry profound symbolic value in the local cultural life. Far exceeding their practical function of shielding from sun and rain, the parasols serve as markers of order, ritual, and reverence.

On those days, visitors to Diem Phung Thi Art Space (No. 17 Le Loi Street, Thuan Hoa Ward) can easily bump into the exhibition space titled “A Luoi Traditional Cultural Identity”.

On the morning of December 20 - 21, the Vovinam Tournament under the 10th Hue City Sports Games in 2025 - 2026 officially kicked off at the City Youth Activities Center. It is the eighth sport featured at this year’s Games, following traditional boat racing, karate, taekwondo, shuttlecock kicking, volleyball, badminton, and table tennis.

On the afternoon of December 10, Hue City Fine Arts Association, in collaboration with the University of Arts, Hue University, organized the opening ceremony of the Fine Arts Exhibition celebrating the 74th anniversary of Vietnam Fine Arts Traditional Day (December 10, 1951 - December 10, 2025). The event attracted the participation of many artists and students.

On the morning of December 4, at Hue One Food manufacturing plant (No.1 Nguyen Van Tuyet Street, Thuan An Ward, Hue City), Hue One Food Joint Stock Company held a ceremony to release a 40-foot container, carrying about 19 tons of traditional Hue cakes, for official export to the U.S market.

Hue cuisine is evolving with new “interfaces,” maintaining its traditional spirit while adapting to modern trends, particularly catering to the tastes of young people.