On April 26, the People’s Committee of Huong An Ward hosted a program titled “Huong An Rural Market” in 2026 under the theme “Mi xu mi som” (First sale of the day). The activity was held to promote local agricultural products, enhance the development of rural tourism, and spread traditional cultural values in the new development era.

On April 26, at the Ethnic Cultural House of Khe Tre Commune, the program “Khe Tre Highland Market - First Session of 2026” took place under the theme “A Return to the Roots”, drawing large numbers of residents and visitors. This marked the second market session held by Khe Tre Commune since its administrative merger, further affirming its direction of linking economic development with the preservation and promotion of the traditional cultural values of the Co Tu ethnic community.

In the context of rapid global digital transformation, the digital economy is no longer an optional trend but has become a core driver of development for countries and localities. With a structure consisting of three main pillars: the core digital economy, the platform-based digital economy, and the digital transformation of traditional industries - this model is reshaping how value is created, how resources are distributed, and how social life is organized.

Amid the flow of visitors experiencing the Ancient Capital, the image of Mr. Nguyen Don Long - a male tour guide (born in 1986) wearing the traditional ao dai - quietly tells the story of love for culture, spreading traditional values in a distinct Hue way.

On April 15, A Dot Border Guard Station, stationed in A Luoi 4 Commune, in coordination with the Youth Union of Nham Primary School, organized an experiential learning program for the school’s students.

On the evening of April 12, Hue College held a 2026 Traditional Bunpimay Tet Festival for over 300 Lao students currently studying and living in Hue City.

From April 1 - 3, a delegation from the Command of Hue City Border Guard, led by Colonel Dang Ngoc Hieu, Secretary of the Party Committee and Political Commissar of the City Border Guard, visited and extended traditional Bunpimay New Year greetings to the Military Commands and Police Departments of Sekong and Salavan provinces (Lao People's Democratic Republic).

On April 2, Hue Association of Traditional Medicine held an incense-offering ceremony to commemorate the death anniversary of Tue Tinh, a revered master physician and Zen monk honored as the founding figure of Vietnam’s traditional medicine, at Tien Y Shrine, No. 231A Xuan 68 Street, Phu Xuan Ward.

The launching ceremony of the “All people practice physical exercise following the example of the great Uncle Ho” campaign; the Olympic Run Day “For Public Health - For National Security”; and the opening of the 34th Traditional cross-country Race 2026 – an event of the 10th City Sports Festival, took place on the morning of March 22nd at Nghinh Luong Dinh Pavilion.

Amid the rhythm of modern life, as fashion becomes increasingly diverse and is constantly changing, the traditional ao-dai continues to remain a lasting presence in the lives of women in the former imperial capital. In Hue, the graceful image of women’s association members wearing Ao-dai is not only a symbol of beauty but also a way of preserving and spreading the traditional cultural values of their homeland.