Hue tourism enjoys positive results in the first 6 months of the year, including increased visitor numbers, a substantial rise in revenue, and potentials of expanding into international tourist markets. Many hotels and resorts in the Ancient Capital have also received high rankings in evaluations conducted by international tourism organizations.

As part of the plan to stimulate tourism and service demand, Hue City is completing its infrastructure and implementing many solutions to develop the night-time economy to attract visitors.

On the morning of July 2, the Provincial People's Committee directed the Department of Tourism to coordinate with Vietjet Air, Phu Bai International Airport, and other relevant units to welcome the first international flight by Vietjet Air to Terminal 2 - Phu Bai International Airport.

Hue has recently organized a number of sporting events, demonstrating its effectiveness in the field of tourism.

On the morning of June 26, the Department of Tourism coordinated with Vietnam National Halal Company Limited held a conference named “Introducing Halal standards – a Muslim friendly service” to create favorable conditions for the businesses in the provincial area access to the overview of Muslim tourism; Halal food; the Muslim friendly services; demands on Halal standards, and Halal certification programs.

There is a need to calculate the traffic directional distribution inside the Hue Imperial City scientifically and reasonably for preservation and development. Besides, it is needed to do research into the development of a waterway tourism system inside the Imperial City to create a tourist attraction…

On the evening of June 23, the Hue Lotus Festival 2023, themed "Lotus Beautifies Hue," was officially opened at Tinh Tam Lake in Hue City. The event is directed by the Provincial People's Committee and organized by the Department of Tourism in collaboration with LAATA Vietnam Limited Liability Company, with the participation of Hue Vietnam Organic Company Limited, Vietjet Aviation Joint Stock Company, and several other businesses from both within and outside the province.

The direct flight connecting Hue with Incheon (South Korea) will take off on July 31. Hue's tourism sector and many travel businesses are pooling efforts to seek opportunities to develop tourism and open the market for Korean tourists in particular and international tourists in general.

On the afternoon of June 17, Permanent Vice Chairman of the Provincial People’s Committee Nguyen Thanh Binh had a courtesy meeting with the delegation of Gifu Province from Japan led by Deputy Mayor Kawai Takanori.

On the morning of June 15, the Department of Planning and Investment coordinated with the People’s Committee of Phong Dien district and the Cooperation Plus Investment and Consultancy Joint Stock Company (CoPLUS), a consultancy unit (belonging to the Project of Researching, Proposing, and Consulting for the implementation of the action plan to support sustainable businesses), held a program “Phuoc Tich fam trip and hackathon”.