Once a place where ferry crossings were part of everyday life, Thai Duong now has a more convenient road network for travel, transporting goods, and expanding livelihoods. The bridge spanning Thuan An Estuary is ushering this coastal village into a new phase of development.

Rather than simply introducing familiar destinations and famous attractions in Hue, TikTokers and Facebookers (digital content creators on TikTok and Facebook) are now offering new perspectives on the city’s tourism and people through short videos and candid reviews of their experiences. This approach is bringing Hue to life on social media while giving travelers from around the world more interesting information to inspire their own experiences in the city.

The 20th International Travel Expo Ho Chi Minh City (ITE HCMC 2026) officially opened on the morning of August 27th. Hue is taking part in the event with a joint stall shared by Quang Tri, Hue and Danang.

A procession of boats taking part in the Hue Nam Temple Festival (Hon Chen Temple) traveled one after another from downtown Hue City upstream along the Huong River toward Mount Ngoc Tran, creating a lively atmosphere on the river.

On the afternoon of July 27th, Vice Chairman of Hue City People's Committee Tran Huu Thuy Giang chaired a meeting with Hue Tourism Association, travel agencies, and hotels across the city to discuss coordinated initiatives aimed at promoting tourism development in the coming time.

Tourism digital transformation in Hue is entering a more advanced stage as the connection of transportation, dining, shopping, and the exploration of attractions and heritage sites across digital platforms is being implemented in a coordinated manner, offering visitors a seamless travel experience.

Visitors at the Hue Singing Performance Space on Le Loi Street in Hue recently enjoyed an unexpected musical experience as the powerful rhythms of the West African Djembe blended with the familiar melodies of Hue Singing. Bringing this distinctive sound to the former imperial city was Michael Schmidt Kanté, a French musician who has spent years traveling across continents to study and perform traditional music.

Relations between Vietnam and the Russian Federation continue to develop strongly, with Vietnam emerging as an increasingly attractive destination for Russian travelers. Given the considerable untapped potential for tourism cooperation between the two countries, Hue City's proactive efforts to strengthen partnerships and attract Russian visitors present significant opportunities.

For over twenty years, artist Tran Huu Nhat has quietly traveled through rivers, temples, the citadel in Hue in his journey of recreating sketches of Than Kinh Nhi Thap Canh _ the twenty beautiful landscapes of Hue mentioned in historical records of the Nguyen Dynasty.

Being nominated for “Asia’s Leading Cultural City Destination” at the World Travel Awards (WTA) 2026 can be considered an encouraging sign for the potential development of Vietnam’s cultural and tourism sectors.