On the morning of May 11, in Hue City, Keiser University Vietnam (KUV) - Hue Center organized a cultural and educational event with the theme “Keiser Culture Day - Experience the American Vibe with KUV”.

To spread the value of Hue Bookcase and reading culture within schools, Hue City Institute for Development Studies has organized activities to introduce Hue Bookcase in schools. Hue Today newspaper recently had a conversation with Mr. Cung Trong Cuong, Director of Hue City Institute for Development Studies, about these initiatives.

A Nor community-based tourism village (Hong Kim Commune, A Luoi District) captivates visitors with its majestic natural beauty and vibrant local culture. The area is paving a new path for tourism that connects history, wellness, and traditional healing.

From May 4 to 13, Vietnam National Authority of Tourism (Ministry of Culture, Sports and Tourism) is coordinating with the People's Committee of Hue City, Tourism Development Support Fund, Vietnam Airlines, and partners to organize a program introducing Vietnamese tourism, traditional craft villages, and cuisine, and connecting businesses on the occasion of the National Tourism Year - Hue 2025 in three European countries, including Italy, Switzerland, and France.

Dozens of displaying booths promoting the culture and tourism of provinces and cities across the country gathered in Hue to participate in the exhibition themed “Space for Tourism, Cultural Heritage, Landmarks, and Traditional Handicraft Products of Vietnam”.

On the afternoon of April 26th, at Tang Tho Lau (Archive Pavilion) inside Hue Imperial City, Hue Monuments Conservation Center organized the “Exploring and Promoting the value of the Documentary Heritage: The relief castings on the Nine Dynastic Urns at Hue Imperial Citadel” event in celebration of Vietnam Book and Reading Culture Day 2025.

On the afternoon of April 25, the Culture, Information and Sports Center of Thuan Hoa District, in collaboration with Hue City branch of Vietnam Association of Photographic Artists, organized the opening ceremony of a photo exhibition themed “Hue - A city bursting out with vitality”.

With the theme “Vietnamese Culinary Exchange”, the Hue - Culinary Capital festival is not only an activity within the framework of the National Tourism Year and Hue Festival 2025 but also an opportunity to showcase, promote, and elevate the culinary culture.

As part of the Book and Reading Culture Day program in 2025, on April 24, Hue City Library summarized a book cover design contest about Hue with the theme “Hue City, my hometown”.

More than 200 books on Hue and the Hue Bookcase project, along with 50 entries from a book cover design contest themed “Hue City – My Hometown” by secondary school students, were on display at Vietnam Book and Reading Culture Day 2025.