According to initial statistics released by the Department of Tourism, during the 2026 New Year holiday, Hue was estimated to welcome around 85,000 visitors, representing an increase of 25% compared to the same period last year. The number of staying guests reached approximately 45,000 arrivals, up more than 15% year on year.

During his visit to Hue in early November 2025, General Secretary To Lam conveyed a message to the city’s Party Committee, authorities, and people: Hue must preserve its cultural identity and the distinctive character of Hue people amid a new phase of development. That reminder was not merely an expectation, but a guiding orientation for the entire term.

On the morning of January 4, at Ngu Ha Vien, the project “Reviving Chuon village traditional scroll (lien) making craft” was officially launched to the public, marking an emotional milestone in the journey to rediscover and restore a part of cultural memory that was once on the brink of extinction.

On the morning of January 4, Hue City Youth Center organized the 3rd Hue City Open Youth Chess Tournament - 2026.

From early 2026, in addition to maintaining current ticket prices, Hue City will significantly expand the groups eligible for free and discounted entrance fees to heritage sites within the Hue Complex of Monuments. The move aims to facilitate access to heritage for residents and students, and to promote sustainable tourism demand.

The entrepreneurial journey of Ms. Tran Thi Thuy Duong, a member of the Women’s Union of My Thuong Ward, is the result of perseverance, creativity, and belief in the value of her hometown's specialties. A traditional product has been reimagined in a new version - tailored to modern tastes while preserving the soul of Hue crystallized ginger.

Hue’s heritage is undergoing a powerful “rebirth”, as technology unlocks new layers of value and reshapes the way visitors experience its cultural legacy.

On the afternoon of January 2, the show “Humorous Startup Journey” was held with the startup expert Tran Thanh Tung, who is also known as Tung BT at Hue Books and Culture Space. The event attracted the participation of a large number of young people who have started, are starting, or aspire to start their own businesses…

At the heart of the Imperial City of Hue, the 180-year-old Co Mat Vien (Supreme council for military and major state affairs of the Nguyen Dynasty) is gradually being revitalized in a new guise. Formerly the seat of the highest decisions of the Nguyen Dynasty, the space is being shaped into a center for creativity, education, and heritage experiences for the community.

On the morning of January 1, the Department of Tourism organized a ceremony to welcome the first flight and tourists to Hue by air at Phu Bai International Airport, and a ceremony to welcome the first cruise ship and tourists to Hue by sea at Chan May Port.