No longer operating on a small, fragmented scale, many cooperatives (Co-op) in suburban areas of Hue City are transforming their mindset, expanding their operations, improving product quality, and gradually establishing a stronger presence in the market.

It had been a very long time before the elderly painter Tran Van Mang, from the old quarter of Bao Vinh, made a “comeback.” His paintings are much like his personality: strong, decisive, yet soft and full of emotion.

The National 3x3 Basketball Championship for Strong Teams and U20 2026 officially opened on the evening of May 10 at Aeon Mall Hue Shopping Center.

Not only honored as one of the world’s leading romantic honeymoon destinations in 2026, Hue is also increasingly becoming attractive to international visitors thanks to its safety, friendliness, and rich cultural identity. These advantages are opening up strong prospects for the Ancient Capital’s tourism sector in attracting high-value international travelers.

On the evening of May 1st, the People’s Committee of Hue City announced that, on the same day, the city’s heritage site system recorded the highest-ever number of visitors and ticket revenue in a single day. This result further affirms the strong appeal of Hue as a destination in general, and particularly during the April 30th - May 1st holiday.

“Half of the Vietnamese are in Hue” - a playful remark that has become a vivid expression of the strong appeal of tourism in the land of Huong River and Mount Ngu these days. Crowds are flocking to relic sites, pagodas, royal mausoleums, and eateries during the holidays, making the Ancient Capital more vibrant and lively.

After five editions, the VnExpress Marathon Hue has made tangible contributions to the city’s overall development landscape. Its sixth edition (taking place from April 17 to 19) is no exception, promising to provide a strong impetus for Hue’s strategy in developing sports, tourism and socio-economic growth.

From discarded items left behind after use, artisan Nguyen Dai Nghia (Phu Xuan Ward, Hue City) has crafted distinctive handmade jewelry pieces that bear a strong personal imprint.

The visit and extending Bunpimay New Year greetings by the delegation from Hue City to Champasak, Laos, demonstrated a strong commitment to concretizing high-level agreements between the two Parties and States, thereby promoting more substantive and effective cooperation between the two localities.

For a long time, tourism in Hue has largely relied on cultural and heritage assets, resulting in short visitor stays, relatively low spending levels, and limited value creation. As tourism trends shift strongly toward resort-based, experiential, and sports-oriented travel, developing marine tourism, especially coastal resort tourism, is not only a new direction but also a necessity for restructuring the visitor market toward higher-spending segments.