On the evening of July 25th, at Thuong Bac Park, the Department of Tourism, in collaboration with partner organizations, staged the "Bun bo Hue - The Legend of Van Cu and Huong Ngu Symphony" performance, a signature event of Hue - Culinary Capital 2026 program. The event was attended by Mr. Tran Huu Thuy Giang, Member of the City Party Committee and Vice Chairman of Hue City People's Committee.

Beyond a celebration of Hue Beef Noodle, the iconic dish of the Ancient Capital, the Hue - Culinary Capital 2026 program has become a vibrant showcase of culinary excellence from across Vietnam. From Hue’s traditional flavors to regional specialties from every corner of the country, each food stall and every dish tells a story of Vietnam’s rich cultural identity, taking visitors on a journey that awakens all their senses.

Preserving traditional crafts is about more than keeping a craft alive; it is about preserving the stories of people, culture, and values passed down through generations. By embracing fresh approaches, those who continue telling these stories are helping traditional craft villages become more relevant to contemporary life while preserving their authentic character.

On the morning of July 6, Hue City Museum of History opened an exhibition themed “School Ao-dai” at its headquarters at 268 Dien Bien Phu Street, Thuan Hoa Ward, Hue City.

On the evening of July 5th, as part of Hue Ao Dai Week 2026, Hue City Garment Association organized the exhibition and interactive experience ‘The Story of Hue Ao Dai’, showcasing hundreds of distinctive ao dai designs.

In journalism, the mark of those in the profession is often found in a camera drenched in sweat under the scorching sun, a notebook filled with hurried notes, eyes intently following every detail of an event, or tentative footsteps through floodwaters, etc. Yet each image captures the pulse of the profession — a story of responsibility, passion and dedication.

Although Hue's wrestling team fell short of the gold medal it had hoped for at the 2026 Asian Wrestling Championships for Age Groups, the achievement tells a broader story, one of succession, training quality, and young talents steadily coming of age.

The short film ‘Trong Thuc’ (‘The Drumbeat of Awakening’) is a project created by a team of students in Hue. By approaching tuong through the language of cinema, these young people are exploring new approaches to preserving and spreading cultural heritage.

Young people in Hue Ancient Capital are tracing back through time to visit historic ‘red sites’, carrying forward the story of patriotism in the language of the digital generation.

Amid the flow of visitors experiencing the Ancient Capital, the image of Mr. Nguyen Don Long - a male tour guide (born in 1986) wearing the traditional ao dai - quietly tells the story of love for culture, spreading traditional values in a distinct Hue way.