In the tourism and service development orientation of Hue City for the 2025-2030 period, with a vision to 2045, Hue tourism aims to attract 10-12 million visitors by 2030, achieving annual growth of 18-20%, with international visitors accounting for about 45+50%. Speaking with Hue Today Weekly, Mr. Dinh Manh Thang, Vice Chairman of Vietnam Tourism Association and Chairman of Hue Tourism Association, stated that despite encouraging achievements, Hue tourism still faces issues that require bold change to achieve sustainable development.

In recent years, along with the orientation of building Hue into the first bicycle city in Vietnam, green transportation solutions have been increasingly emphasized, in which, the electric-assist conversion kit for bicycles developed by VierCycle, a young engineering team, is being considered a new solution, which is both modern and suitable for the characteristics of a small and peaceful city like Hue.

Over the years, Hue University and its member institutions have ceaselessly improved and upgraded infrastructure quality to meet the needs of educational innovation following the orientation of modernization and integration.

When the theme for World Tourism Day (September 27, 2025) was chosen as “Tourism and sustainable transformation”, many people immediately thought of Hue’s approach to tourism. In its development orientation, Hue tourism consistently focuses on promoting sustainable transformation, especially transitioning to green, sustainable tourism, adapting to climate change.

On August 13, the Department of Science and Technology held a conference titled “Orientation for solutions to develop an Innovative Startup Ecosystem in Hue City in the New Phase”. The event was held to foster the work of discussing, sharing, and offering solutions to agree on ways to promote local innovative startup ecosystem, helping it overcome challenges and reach new heights.

At the specialized session on “Green and Sustainable Tourism Development” held on the morning of June 6th within the framework of the 14th East Asian Local Government and Regional Conference, Hue affirmed its pioneering position in the region regarding the development orientation of environmentally-friendly tourism that harmonizes with communities and preserves heritage.

“Enterprises make a significant contribution to the economy. Therefore, in its development orientation, Hue City consistently focuses on creating an environment that fosters and promotes business growth,” shared Mr. Phan Quoc Son, Deputy Director of Hue City’s Department of Finance, with Hue Today Weekly.

The beginning of summer is considered the start of the peak season for domestic tourists. It is also the time when Hue is striving to maintain and attract international visitors. By developing programs under the “Four-season Festival” orientation, this summer’s festival will feature many unique and captivating activities to attract tourists.

On the afternoon of December 13, the Museum of Nature of the Central Coastal Region held a scientific conference on 15 years of establishment and on the orientation for the development of the Museum in the period of 2025 - 2030.

On the morning of November 2, the University of Agriculture and Forestry, Hue University opened the “Career orientation and opportunities fair for animal science and veterinary medicine 2024” for students of the University’s Faculty of Animal Science and Veterinary Medicine.