Hue is undergoing a powerful transformation as it has become a centrally governed city, not only leveraging its natural advantages and distinctive cultural heritage but also proactively seeking new growth drivers. The development of a green logistics center and the establishment of a Free Trade Zone (FTZ) are viewed as strategic breakthroughs for the Ancient Capital.

On the afternoon of February 26, Mr. Nguyen Khac Toan, Member of the Party Central Committee, Deputy Secretary of the City Party Committee, and Chairman of Hue City People's Committee, led a delegation to visit and work with several major businesses and investors in the locality at the beginning of the Lunar New Year of the Horse 2026.

On the morning of February 25th, the Trade Union and Youth Union of Hue Central Hospital, in coordination with the hospital’s Hematology and Blood Transfusion Center, organized the “White Blouse - Red Heart” voluntary blood donation program, attracting nearly 400 officials, public employees, doctors, and medical staff.

On February 25th, the Social Charity Committee of Vietnam Buddhist Sangha, in coordination with the Youth Union of the Party Agencies of Hue City, the People’s Committee of Long Quang Commune, and the Long Quang Commune Youth Union, organized a Lunar New Year “lucky money” and gift-giving program for students of Thuong Quang Primary School.

On the morning of February 24, the City Labor Federation announced that more than 98% of workers have returned to work following the Lunar New Year of the Horse 2026 holiday. Specifically, in economic zones and industrial parks, this rate reached 99%.

On the morning of February 23 (the 7th day of the Lunar January), at Trieu Mieu and The Mieu - Hue Imperial Citadel, Hue Monuments of Conservation Center held the ceremony to lower the traditional New Year Neu pole and open the New Year seal in a solemn atmosphere, marking the close of Tet holiday and the start of the new working year in accordance with former royal court rituals.

On the first working day following the Lunar New Year of the Horse 2026 holiday, the number of patients seeking medical examination and treatment at healthcare facilities across Hue roses again. Several illnesses had increased, particularly among the elderly and patients with underlying conditions.

On the morning of February 23, the Standing Committee of the City Party Committee held a conference to evaluate the situation before, during, and after the Lunar New Year of the Horse 2026; and to review adjustments of Hue City’s Master Plan for the 2021 - 2030 period, with a vision to 2050, to meet the development requirements in the new phase.

No one has captured the Vietnamese sense of living away from one’s homeland better than poet Nguyen Khoa Diem when he wrote: “They carry the names of their communes and villages on every migration journey.” In the highland city on the Lang Biang Plateau, this sentiment holds true as well. Many people from Hue left their ancestral land to settle here nearly a century ago. Though four or five generations have now been born on this new land, the “Hue spirit” in these distant Hue communities has never faded.

According to the information released by the Department of Tourism on February 22, during the 9-day Binh Ngo Lunar New Year holiday, the number of visitors to Hue increased sharply year-on-year. Especially, tourism revenue witnessed an increase of 350% compared to the previous year.

We invite you to enjoyimages of the violet Chinaberry blossoms, which add a romantic charm to both banksof the Huong River, especially in the cold weather.

In theseMarchdays, whenvisiting Bạch Mã National Park, you willexperience a gentlespring with the vibrantcolors of azaleas and bellflowers, and somewhere, a lingeringhint of goldenleaves, standing out against the misty air. As you make your way up to the mountainpeak, cloudsdriftclose to the path, embracing the mountaintops, while the scent of springfills the air, blending with the sounds of birds.

In the days following the full moon of the first lunar month, the apricot blossom gardens in Hue unexpectedly bloom brilliantly, attracting a large number of visitors to admire and take photos.

we invite you to explore the beauty of the mausoleum of Emperor Gia Long (Thien Tho mausoleum)-the final resting place of the founder of the Nguyen Dynasty, which features distinctive feng shui elements and unique architecture - in the spring sunshine.

After the renovation of Thuy Tien Lake Water Park (Thuy Bang Ward) and the comprehensive investment in transportation infrastructure in Thien An and Vong Canh Hill areas, by early 2025, visitors and locals alike will be amazed by the fresh and visually appealing landscape of this area.

The vibrant beauty of this flower garden is attracting many locals and tourists coming to capture memorable moments. Don’t miss the chance to visit and enjoy this romantic scene!

Hue's garden houses always carry a distinct charm, blending noble elegance with traditional colors. With green, serene spaces featuring tea bushes, small courtyards, guarding screens, and yellow apricot trees, these homes reflect a slow-paced lifestyle, deeply connected to nature and valuing the long-standing cultural heritage of the people of Hue.

With the theme "Respecting Ancestors," the Huyen Tran Temple Festival in the Spring of At Ty 2025 is an activity that demonstrates the Vietnamese people's tradition of “when eating the fruit, think of the person who planted the tree" to express gratitude to Emperor Tran Nhan Tong and Princess Huyen Tran, who contributed to the people and the country in expanding the country's borders.

The ceremony of erecting the nêu pole to welcome Tết inside Huế Imperial Palace was recently re-enacted in accordance with the royal rituals of the Nguyễn Dynasty on the 23rd day of the 12th lunar month. In the royal life of the past, the nêu pole erecting ceremony (also known as Thướng Tiêu) served as a signal that Tết had arrived. The word 'Tiêu' in Thướng Tiêu means 'the treetop,' symbolizing the highest and most visible point.

Tet is a time for families and loved ones to reunite. The celebration becomes even more meaningful with thoughtful and charming Tet gifts exchanged between family and friends.