On the evening of May 1st, the People’s Committee of Hue City announced that, on the same day, the city’s heritage site system recorded the highest-ever number of visitors and ticket revenue in a single day. This result further affirms the strong appeal of Hue as a destination in general, and particularly during the April 30th - May 1st holiday.

The tourism market on the occasion of Hung Kings’ Commemoration Day and the April 30th – May 1st holiday in 2026 began heating up as early as the beginning of March. Unlike previous years, travelers are increasingly booking earlier and favoring short-haul trips over long-haul experiential journeys.

On January 13th, the Standing Committee of the City Party Committee held a working session with the Party Committee of Chan May - Lang Co Commune regarding the implementation of the Resolution of the 1st Commune Party Congress for the 2025-2030 term.

On the afternoon of May 4th, Department of Tourism reported that the total number of visitors to Hue City during the April 30th - May 1st holiday saw a sharp increase, estimated at 351.000 arrivals over the 5-day period from April 30th to May 4th.

From April 26 to May 2nd, the Imperial Citadel will become the center of a series of special cultural - artistic activities with the theme “The Imperial Citadel shines, the royal flowers converge”, promising to attract thousands of tourist arrivals during the April 30 - May 1st holidays.

On the occasion of the 1st anniversary of its establishment, on the afternoon of May 30, Cecile Le Pham Art Museum (53 Ham Nghi Street, Hue City) organized a drawing competition for children, with the theme “The beauty of Hue ancient capital’s heritage through the eyes of childhood”. This activity is in response to International Children's Day on June 1.

On the occasion of the long holiday from April 30th to May 1st, not only historical sites and tourist attractions in Hue City, but also most tourist destinations in Thua Thien Hue province also attracted a large number of visitors to experience, especially waterfalls, beaches, and lagoons.

On the morning of May 2nd, Hue University announced that in the Times Higher Education (THE) Asia University Rankings 2024, released on May 1st, Hue University retained its position at 601+ from 2023.

Alongside the festive atmosphere of the 2024 festivals taking place in the province, the People's Committee of Hue City organizes Hue Traditional Food Week 2024 with the theme “Hue Cuisine with all Localities” at Thuong Bac Park, Tran Hung Dao street, Dong Ba ward.

On the afternoon of May 1st, the Organizing Committee of the Culinary Festival themed “The Quintessence of Noodle” set a Vietnam record with “Hue-style mixed stir-fried noodle serving 1,000 diners at a time”.