As Da Nang rises to become a premier tourism destination with increasingly diverse and distinctive experiences, cultural events, festivals and community activities play an important role in creating the city’s unique appeal. Along this journey, HEINEKEN Vietnam and its Larue brand have consistently been active partners, contributing to the celebration of local identity, spreading pride in Da Nang and supporting the growth of the local tourism economy.

One day in mid-July, Vo Que, the poet, and the Hue City Museum of History jointly launched his publication of ‘Loi ca chau ngoc’ (tentative translation: Exquisite Lyrics). Many audience members could not help but be moved by the heartfelt devotion of a man deeply attached to Ca Hue (Hue-Singing music).

The 2026 Hue City Open Pickleball Tournament for the Uyen Phuong Cup opened on the morning of August 8 at Uyen Phuong Pickleball courts at No. 150 Nguyen Trai St. The event is part of Hue Sports Festival 2026, jointly organized by the Department of Culture and Sports and Uyen Phuong Sports JSC. Vice Chairman of Hue City People’s Committee Tran Huu Thuy Giang attended the opening ceremony and delivered remarks.

On the afternoon of August 7, the organizing committee of Hue Festival and Vietnam Joint Stock Commercial Bank for Industry and Trade (VietinBank) signed a sponsorship agreement for the ‘Miss Jewelry Vietnam 2026’ beauty pageant, as part of Hue Festival 2026.

The 12th International Day of Yoga and the 2nd Hue City Open Yoga Championship 2026 officially opened on July 26th as part of the 4th Hue Sports Festival 2026. The events were jointly organized by Linh Kha Yoga Club and the Embassy of India in Hanoi.

On July 25, the Youth Union of the University of Medicine & Pharmacy, Hue University, held the launch ceremony for the 2026 Green Summer Volunteer Campaign, drawing the participation of over 300 youth union members and student volunteers.

On the morning of July 11, the Standing Committee of Hue University’s Youth Union and the Executive Committee of Hue University’s Student Association held a send-off ceremony for the 2026 Summer Youth Volunteer Campaign, combined with activities in response to the “Green Sunday” movement, cleaning up the grounds of Hue University Planning Area.

On the morning of July 11, Hue City People’s Committee launched the first Promotional Sales Month in 2026 at Kim Dong Park (Ha Noi St., Thuan Hoa Ward.)

On July 10, the University of Arts, Hue University, held a send-off ceremony for the 2026 Green Summer Volunteer Campaign, with the participation of nearly 60 volunteer Youth Union members and students.

In response to Hue Ao Dai Week 2026, on the morning of July 10, the Department of Education and Training organized a mass performance program themed “The Beauty of Ao Dai in Schools” at Phan Dang Luu High School.