Rather than simply introducing familiar destinations and famous attractions in Hue, TikTokers and Facebookers (digital content creators on TikTok and Facebook) are now offering new perspectives on the city’s tourism and people through short videos and candid reviews of their experiences. This approach is bringing Hue to life on social media while giving travelers from around the world more interesting information to inspire their own experiences in the city.

On the afternoon of June 14th, the Hue’s ‘Heritage Doors’ exhibition opened at Kien Trung Palace in Hue Imperial Citadel, introducing the public to dozens of remarkable artworks inspired by the heritage of the Ancient Capital. The event is part of Hue Festival 2026 and serves as a major artistic highlight attracting art enthusiasts, visitors, and members of the creative community.

The agricultural fairs and highland markets organized by the City Farmers’ Association toward the end of 2025 have contributed to introducing and promoting local agricultural products that meet VietGAP and OCOP standards, as well as specialty products of ethnic minority communities in mountainous areas, giving them greater opportunities to reach wider markets.

On the morning of December 2nd, the Department of Overseas Labor Management, the Center for Overseas Labor, and the Overseas Employment Support Fund (Ministry of Home Affairs), in coordination with the Department of Home Affairs, organized a training session to enhance the capacity of officials and communicators responsible for introducing, mobilizing, and advising workers (laborers) as well as their families on overseas employment under contract.

According to the information announced by the leaders of the Department of Industry and Trade, on the morning of October 27, in the framework of the Autumn Fair 2025, which is taking place in Hanoi, over 30 businesses, cooperatives, craft villages, and industry associations in Hue City are participating in displaying and introducing their products in the event.

After a period of temporary closure, in early August this year, Ngu Ha Vien – the garden house near Ngu Ha River - reopened with an engaging program introducing the Thanh Liễu woodblock heritage of Hai Duong.

On the afternoon of August 31, the ceremony introducing Hue Times Square project took place at 5 Le Loi Street, on a bank of the Huong River.

Stumbled upon the technique of indigo dyeing online by chance, like a twist of fate, a young couple, Dang Cong Bang (1996) and Pham Minh Nguyen (1997), were captivated by this age-old craft. They began exploring and experimenting, eventually creating their very first indigo-dyed pieces. This marked the beginning of Tiem Chi, a small studio the couple established with the hope of introducing others to handmade clothing and fashion items that they personally design and dye using the distinctive blue of indigo.

On the afternoon of July 25, the Information Center for Tourism Promotion, Hue City Department of Tourism collaborated with 4LLIN Co., Ltd. and AEON MALL Hue Shopping Center organized a conference to introduce the tourism product “Cultural and Artistic Experience Tourism in Hue City.”

On the afternoon of June 18, Song Huong Magazine held a launch event for the book - research work “A Chronicle of Hue Journalism History (1913 - 2020)”. This book was compiled by Song Huong Magazine and Mr. Duong Phuoc Thu (lead editor), a journalist and a researcher.