From May 4 to 13, Vietnam National Authority of Tourism (Ministry of Culture, Sports and Tourism) is coordinating with the People's Committee of Hue City, Tourism Development Support Fund, Vietnam Airlines, and partners to organize a program introducing Vietnamese tourism, traditional craft villages, and cuisine, and connecting businesses on the occasion of the National Tourism Year - Hue 2025 in three European countries, including Italy, Switzerland, and France.

For Hue and Hue people the Thanh tra tree has been named for hundreds of years now. Over time, this speciality fruit tree is gradually degenerating and becomes weakened. Dr. La Thi Thu Hang, an expert on agriculture at University of Agriculture and Forestry, Hue University, has succeeded in introducing “high-tech” Thanh tra trees to many gardeners in Hue.

An exhibition commemorating the 95th anniversary of the founding of the Communist Party of Vietnam (February 3, 1930 - February 3, 2025) and welcoming the Lunar New Year of the Snake 2025 was organized by Hue City History Museum. The exhibition opened on January 22 at 268 Dien Bien Phu Street, Truong An Ward, Thuan Hoa District.

On December 18th, at Ruong House Space within the Interior Palace area of Hue Imperial Citadel, Hue Monuments Conservation Center (HMCC) in collaboration with Comicola and Phygital Labs officially launched the experience area and introduced the “Imperial Ancient Capital Archaeology Chronicles” project.

The distinctive images and flavors of local specialties brought by women’s union (WU) members to contests, or food stores owned by members, are actively introduced and promoted by the Provincial WU and its local branches, contributing to introducing Hue's culinary culture far and wide.

After the information that Hue International Arts Festival Week 2024 going to take place from June 7 to June 12 was announced by the organizing committee, the tourism industry and travel agencies have focused on promoting and introducing it to tourists, and supplementing and building tour programs to create more experiences for guests; all are ready to welcome tourists to Hue during this festival.

The Vietnam local promotion program in the United States and Canada is expected to contribute to introducing the image and potential of Vietnam in general and Thua Thien Hue in particular to international friends; at the same time, attract investment and promote economic and trade cooperation of US and Canadian partners in Thua Thien Hue.

Thua Thien Hue wishes to make a practical contribution to the content and agenda, introducing efforts of the province in providing solutions and policies to support businesses and citizens, diversifying products, and enhancing digital transformation in socio-economic fields...

On October 23, three provinces and city, including: Quang Nam, Da Nang, and Thua Thien Hue, coordinated with the Malaysia - Vietnam Friendship Association to organize a tourism introduction program at the World Trade Center Kuala Lumpur (WTCKL), Malaysia.

This is the first online art exhibition space in Vietnam with the aim of bringing art closer to the public and applying digital transformation to introduce and promote Vietnamese culture and art.