For the first 8 months of 2023, the tourism industry has made a rapid recovery with 1.6 times as many visitors to Hue as the figure for the same period last year. In particular, international visitor arrivals were estimated to reach 672,000 - a 9-fold increase year-on-year. Total revenue from tourism activities has been estimated at 4,600 billion VND, 1.6 times as high asin the same period last year.

On the morning of September 7, Mr. Nguyen Thanh Binh, Standing Deputy Chairman of the Provincial People’s Committee; leaders of the Department of Tourism, representatives from Tourism promotion Information Center, units, and tourism businesses in Hue attended the 17th International Travel Expo Ho Chi Minh City 2023 (ITE HCMC 2023).

According to a Vietnam News Agency correspondent in Malaysia, from August 30 to September 2, the Malaysia - Vietnam Friendship Association attended the "Taste of Sambal" fair in Ipoh, Perak state. The Vietnamese booth, with many special dishes, has attracted the visit and enjoyment of many overseas Vietnamese in Malaysia and international friends.

Hue City aims to establish a smart tourism information infrastructure which is compatible with smart devices, contributing to ensuring a consistent management system and the utilization of cultural and tourism information among local organizations. This is the objective of the project to build a smart cultural and tourism Hue city, sponsored by KOICA (Korea International Cooperation Agency in Vietnam).

The first flight with number VJ8693, from Taipei International Airport of Taiwan (China), has just landed safely at the T2 Terminal of Phu Bai International Airport at 19:30 on August 18.

On August 10, Hue Industrial College (HueIC) had a meeting to exchange, discuss, and sign a memorandum of understanding (MOU) on cooperation with Gifu Kosen College and Tsuruoka School from Japan.

"Studying the values of cultural landscapes of Hue heritage and the surrounding areas in order to preserve and promote the values of the Complex of Hue Monuments" is the topic of an international seminar held on August 9.

That was the theme of an international fine arts exhibition, which was held on the evening of August 2 by the Arts Teacher Training Club in collaboration with the Engaging With Vietnam, the Department of Culture and Sports of Thua Thien Hue Province, the University of Arts - Hue University, and the International Faculty - Hue University.

Along with the departure of a direct flight from Hue to South Korea, on August 1, the Provincial Department of Tourism coordinated with Vietjet Aviation Joint Stock Company, SMC Hue Co., Ltd (South Korea), Phu Bai International Airport; the Provincial Tourism Association, and related units to welcome the first direct flight, connecting Thua Thien Hue with Seoul City (South Korea). This is also the first flight from Incheon International Airport (South Korea) to the new terminal of Phu Bai International Airport.

Many localities in the province are actively organizing photo contests and making video clips to promote Hue’s tourism and introduce its beautiful images of Hue culture, civilized lifestyle, environmental landscapes, and friendly Hue people who warmly welcome visitors and friends from both domestic and international destinations.