A brand is not merely to introduce the name or to prove the origin of a product, but an “identity card” that affirms its credibility and quality to customers. Especially in the context of fierce competition, developing Hue brands is not only an economic challenge but also a way to preserve, honor, and spread the unique values of the former imperial capital.

On the afternoon of December 31, the Ministry of Agriculture and Environment held a conference to review its 2025 performance and roll out tasks in the field of agriculture and environment in 2026.

On the afternoon of December 30, at Vietnam-Japan Friendship Association of Hue City, Vietnamese Haiku Poetry Club - Hue Ancient Capital held its 2025 year-end review ceremony while marking the fifth anniversary of its establishment.

On the morning of December 27, the Center for Rural Development in Central Vietnam (CRD), University of Agriculture and Forestry, Hue University, celebrated its 30th anniversary (1995 - 2025).

Tourism is increasingly becoming a key economic driver for many countries. However, the challenge lies in how to develop and capitalize on tourism without exceeding nature’s carrying capacity, while also contributing to its conservation.

Facing with the growing pressure of increasing household waste volumes, Hue is confronted with the need to renew its approach to urban waste management. In the context of the circular economy becoming an inevitable trend for modern cities, to reuse is not only an environmental action but also a strategy for sustainable development.

Viet Nam is entering an entirely new stage of development for its cultural industries - where culture is recognized as a strategic asset, an endogenous resource, a driver of creativity, and a pillar of the national growth model.

On the morning of December 20 - 21, the Vovinam Tournament under the 10th Hue City Sports Games in 2025 - 2026 officially kicked off at the City Youth Activities Center. It is the eighth sport featured at this year’s Games, following traditional boat racing, karate, taekwondo, shuttlecock kicking, volleyball, badminton, and table tennis.

Once being the Imperial Capital under the Nguyen Dynasty, Hue has undergone many historical phases, and today the city is regarded as one of Vietnam’s few cities where multiple architectural traditions coexist. It brings together folk, royal, colonial, and modern styles, developing in a way that balances the architecture, landscape, and culture, forming a distinctive urban identity.

After days of floods, Hue welcomes the cold along with light, lingering rain, in between dry days and occasional sunshine. Once again, Hue gently returns to its peaceful rhythm of everyday life, preparing itself as best as possible to welcome the New Year 2026.