On July 22nd, 2026, the Ministry of Culture, Sports and Tourism issued Official Dispatch No. 4538/BVHTTDL-DSVH to Hue City People’s Committee, expressing its support for Hue in preparing an application to join the UNESCO Creative Cities Network (UCCN) in the field of Gastronomy. This is an important step, providing further political and professional support for the city to concentrate resources, complete its application and work toward the 2027 selection cycle.

By hosting the Hue Heritage and International Music Festival 2026 - Hue Wonderverse Music Fest 2026, which is scheduled from August 30 to September 1, alongside the National Day Holiday on September 2, Hue City is expected to witness a surge in tourist arrivals. This may lead to a local ‘fully booked’ situation at certain peak times. Drawing from the experience of the last April 30 - May 1 holiday, the local tourism sector is developing plans to enhance its reception capacity and service quality.

On the morning of August 20, thousands of first-year students across Hue City started their new school year. For first-graders, sixth-graders and tenth-graders, it was their first day in a new learning environment, where they met their new teachers and classmates and began a new chapter in their school life.

Hue University of Medicine and Pharmacy Hospital announced on August 17th that, as part of its international cooperation activities, the university had partnered with the US-based Operation International (OI) and DCA to provide free screening and surgery for patients with cleft lip and palate.

Among about 3,000 dishes documented nationwide, over 1,700 are believed to be prepared in Hue styles, bearing the distinctive hallmarks of the former imperial capital’s cuisine. This rich culinary heritage is one of the key reasons that Hue has chosen gastronomy as the focus of its application to join the UNESCO Creative Cities Network (UCCN).

On August 15, Vietravel Hue officially launched its 2026 Autumn Promotion Programme under the theme ‘Set off for the golden season - Welcome a thousand good things’.

After its preliminary round, the 2026 Children’s painting contest based on books, themed ‘Drawing the Future with Books’, attracted over 350 paintings submitted by students aged 6 to 15 from across Hue City. Organized by Hue City Library, the contest selected 50 works from the entries for the final round, which was held on August 14.

Drawing inspiration from renowned artists with the combination of traditional materials, the child artists had the chance to experience an inspiring creative journey. Each artwork presented to the public not only showcased the children’s artistic talent but also conveyed a unique message of its own.

As Da Nang rises to become a premier tourism destination with increasingly diverse and distinctive experiences, cultural events, festivals and community activities play an important role in creating the city’s unique appeal. Along this journey, HEINEKEN Vietnam and its Larue brand have consistently been active partners, contributing to the celebration of local identity, spreading pride in Da Nang and supporting the growth of the local tourism economy.

It is not even the end of the sixth lunar month, but I have already heard elderly men in my neighborhood enthusiastically asking one another how the upcoming Autumn offering ceremony will be organized at the village communal house, and whether the heads of the clans have made plans to meet yet. It may seem strange that amid the bustle of city life, these elderly men are passionately talking about village affairs. The village communal house is not far away either, just a few dozen meters from my house. “The city also began with villages. Preserving the roots of the village means preserving its culture for future generations. You young people should remember that,” they would tell me whenever I asked.