Rather than focusing on sheer visitor numbers, the Hue Monuments Conservation Center is shifting its service strategy at the Imperial City and other heritage sites toward product selectivity and enhanced visitor experiences, to attract high-spending tourists.

On the afternoon of August 25th, Mr. Chu Minh Tuan – Coach of Hue City Jujitsu team, said that following the conclusion of the 2026 Southeast Asian Ju-Jitsu Championship and Junior Championship, Vietnam topped the overall standings with 120 gold, 113 silver and 112 bronze medals, with Hue City Ju-Jitsu team making a notable contribution.

The City Historical Science Association set out this goal at its 7th Congress (2026 - 2031 term), held on August 25.

On the morning of August 25, the Central Committee of the Vietnam Red Cross Society held a conference in Hue to review the implementation process and share the outcomes of the project ‘Supporting the Recovery and Reconstruction of Schools Affected by Floods in 2025 in Hue and Danang’.

By day, they are music teachers, bakers, or bartenders; by night, they become singers and musicians on small stages of coffee shops and community music nights. It is this very passion that helps many young people in Hue keep the flame of music alive, contributing to an accessible and vibrant live music scene.

Hue is a heritage city, but Hue’s cultural strength does not lie solely in its citadel, palaces, royal tombs, or historic architecture. Behind these tangible forms of heritage lies a vibrant world of music, festivals, beliefs, traditional crafts, cuisine, clothing, and folk knowledge. This is the ‘soul’ that gives Hue its distinctive identity.

The 2026 National Archery Championships kicked off on the morning of August 24th at Tu Do Stadium. The tournament is part of Hue Sports Festival 2026, jointly organised by Hue City Department of Culture and Sports and Vietnam Sports Authority.

The exhibition, through the language of photography, aims to strengthen Hue City's cultural diplomacy and expand cooperation with diplomatic missions of ASEAN countries in Vietnam. It will also help promote Hue as a heritage city and a distinctive Festival City of Vietnam, as well as an attractive cultural and tourism destination in the Central region. ​

The final match of the 2026 National Hometown Football Tournament took place on the afternoon of August 23 at the PM Sport artificial turf field in Ho Chi Minh City. Despite making their debut in the tournament, Hue Hometown FC advanced all the way to the final, with their journey carrying significant meaning along the way.

At noon on August 23, the 2nd Capital Cup-2026 - Hue Dancesport Festival officially kicked off at Aeon Mall Hue. As part of Hue Sports Festival 2026, the tournament was jointly held by Hue Talent Club, Hoang Sy Clubs, LTD Danang Recreational Sport Choreography Company Limited, and Aeon Mall Hue.