Participating in the festival, Hue tourism industry focused on promoting its events and festivals of this year; especially the Hue Traditional Craft Festival 2023 and a series of activities to celebrate the 30th anniversary of the Complex of Hue Monuments and the 20th anniversary of Hue Royal Court Music recognized as the world’s cultural intangible heritage.

This project is in keeping with the province's resources and socio-economic development orientation. Also, it is believed to be able to exploit and promote the strengths of the culture and people of Hue as well as developing cultural industries.

According to the Provincial Department of Tourism, following the previous Hot Air Balloon Festivals, Hue International Hot Air Balloon Festival 2023 with the theme "Beauty of the Ancient Capital" will be held from April 12 to 20.

Like many other temples across the country, over time, some pagodas in Hue regularly organize retreats and meditation sessions to bring moments of peace and guide young people in finding themselves.

On the afternoon of April 4, the People’s Committee of Hue City said that the program “Gratitude to the Huong River” in the framework of Hue Traditional Craft Festival 2023 would take place from 5:00 to 21:30 on May 1, 2023 on the Huong River area through Hue City.

On the afternoon of April 3, the first International Symposium on Happy Schools with the theme "Can you learn the skills to create happiness?" officially opened at the University of Education, Hue University.

In the second quarter round of the knowledge game show “Road to Mount Olympia (with Vietnamese title is “Duong len dinh Olympia”), which was broadcasted on the afternoon of April 2, Nguyen Minh Triet excellently won the first prize and officially entered the final round, according to a representative of Quoc Hoc Hue High School for the Gifted.

Allocating resources to develop urban space in lagoon and seaside areas; investing in Chan May - Lang Co Economic Zone; clarifying the shape of a modern Hue City, etc., are some suggestions from leading experts on planning, architecture, urbanization, economy, and so on, at the conference organized by the Provincial People's Committee on the afternoon of April 1st to collect opinions on the Urban Master Plan of Thua Thien Hue to 2045, with a vision to 2065.

After more than 10 years making a living in the tourism industry, Truong Thi Huyen (born in 1986) had to quit her job due to the impact of COVID-19. Huyen turned to another fun and exciting hobby of Macrame art, which is still quite new in Hue Ancient city.

On the evening of April 1, at Thanh Toan titled-roof Bridge (Thuy Thanh commune, Huong Thuy Town), the Department of Tourism coordinated with Huong Thuy Town and Saigon Tiep Thi Newspaper organized a ceremony to announce the results of “Vietnam’s Top 7 Impression 2022” and launch the vote for “Vietnam’s Top 7 Impression 2023”.