Hue is leveraging its advantages in location, infrastructure, as well as special mechanisms and policies to step-by-step establish itself as a commercial hub of the Central region; in which, trade and services are identified as key drivers of growth in the coming period.

Young designer Linda Hoang (born Hoang Kim Ngoc Uyen Nhi in 1992 in Hue City) is transforming the traditional ao dai by bringing dragon-horse patterns and royal court motifs to linen garments and modern fashion. ​

Thousands of flower pots, together with decorative miniatures featuring the horse mascot along the two banks of the Perfume River, have emerged as a focal point of the Binh Ngo Tet (Lunar New Year of the Horse) 2026. The urban space of Hue has thus preserved its ancient charm while creating a distinct touch of modern beauty.

Within the tranquil setting of Hue Imperial Citadel, the melodies of nha nhac (Royal Court Music) resonate slowly and steadily. This enduring musical flow quietly carries echoes of the past, along with the steadfast efforts of those who dedicate themselves each day to preserving the heritage.

On February 13th, Mr. Nguyen Khac Toan, Member of the Party Central Committee, Deputy Secretary of the Hue City Party Committee, and Chairman of the Hue City People’s Committee, conducted a field survey and inspection of inland waterway tourism routes to assess their current status, development potential, and prospects for investment in tourism products and services.

As the final days of the lunar December slip away, street corners, parks, and public gathering spots in Hue are dressed in vivid blooms, heralding the arrival of Binh Ngo Spring. In the mild, lingering chill of the year’s end, the city takes on a new charm, bright yet gentle, warm in its own way.

From February 13th - 14th, in Hue, the Khoi Su Tu Tam Foundation (Kim Oanh Group), in coordination with the Vietnam Fatherland Front Committee of the city, organized its key charitable program “Gieo Xuan Season 3 2026”, along with accompanying activities such as “Happiness Sprouts” and gift presentations for disadvantaged children, patients, and members of the local Blind Association. The total budget for the series of activities was nearly 700 million VND.

Not as common as apricot blossoms or chrysanthemums, daffodils can still be found in a few homes in Hue whenever spring returns. Enthusiasts carefully trim the bulbs, change the water, and watch the buds day by day, hoping the flowers will bloom exactly at the turn of the Lunar New Year – an elaborate pastime to welcome the new year.

The adjustment of Hue City’s Master Plan for the 2021–2030 period, with a vision to 2050, is one of the most important and urgent political tasks, aimed at redefining a new development space for Hue.

On the morning of February 11 (December 24th in the Year of the Snake), at the courtyard of the Thai Hoa Palace (Hue Imperial Citadel), the Hue Monuments Conservation Centre organized a reenactment of the Nguyen Dynasty’s Imperial New Year court ceremony. The event attracted large numbers of local residents and visitors, helping to recreate the traditional Lunar New Year atmosphere within the historic royal court setting.