In 2025, Thua Thien Hue is selected to host the National Tourism Year. This is an opportunity for the tourism of the Ancient Capital to make connections and to show all of its potentials and strengths, contributing to developing its tourism and making it the main economic sector of the province.

On October 31, the Ministry of Culture, Sports, and Tourism said that it had sent a document to the People's Committee of Thua Thien Hue Province regarding the preparation of a dossier to recognize Phuoc Tich ancient village (Phong Hoa Commune, Phong Dien District) as a special national relic.

On the afternoon of October 28th, Hue Tourism College, in collaboration with Cholimex Foods, held the fifth season of the “Search for Hue Culinary Ambassadors” competition, themed “Hue cuisine - Convergence of essence,” for the year 2024.

On October 25, a representative from Thua Thien Hue General Library announced that the 2024 Reading Culture Ambassador Contest, organized by the Ministry of Culture, Sports, and Tourism, has concluded and awarded prizes. Thua Thien Hue has won 3 prizes this year.

On the evenings of October 19 and 20, nearly 1,000 spectators gathered at the Song Huong Theater to immerse themselves in a music night themed “Hue Symphony - The Symphony of the Ancient Capital”. This is a unique art show, aiming to create a new and distinctive tourism product of the Ancient Capital.

On the morning of October 11th, the Department of Tourism announced that Thua Thien Hue has added another resort to its list of 5-star accommodations, marking the 10th tourism establishment in the province to meet this standard.

In the bright picture of Vietnam’s tourism which has made a strong recovery after the COVID-19 pandemic, Hue tourism shows positive signs in terms of strong growth in the number of international visitors and expanding the market of international tourists.

Thua Thien Hue, along with Da Nang and Quang Nam, are strengthening cooperation to boost tourism between Vietnam and Australia, particularly by connecting the Australian tourist market with Central Vietnam. By enhancing promotion and advertising of the “Amazing Central Vietnam Heritage” tourism brand in Australia, the goal is to attract visitors from this significant potential market to Central Vietnam in general, and to Hue in particular.

On the afternoon of September 19, the Provincial Tourism Association, in collaboration with Vietnam Tourism Association, organized a conference themed “Promoting, advertising, and connecting Hue tourism in 2024”.

During 2 days, from September 18 to 19, about 70 travel businesses and travel associations nationwide came to Hue to participate in the Hue famtrip program titled “Ancient Capital – New Experiences season 3” to visit, survey, and assess the tours and tourism destinations in Hue.