For Hue City, a land rich in cultural heritage, local specialties, and traditional crafts, e-commerce is opening new pathways and laying the foundation for sustainable economic growth.

On the afternoon of August 28th, at Nguyen Dinh Chieu pedestrian path (Thuan Hoa Ward), Hue City Farmers’ Association held the opening of the 2025 Agricultural Fair to introduce and promote outstanding agricultural products, OCOP products, and local specialties to residents and visitors.

More than just creating a space to promote and support craft villages on-site and bring Hue’s specialties farther afield, the young founders of Dac san Kinh Do – Songcentre Hue (Imperial Specialties – Hue Living Center) brand also embed a story in each product and apply technology to production, with the aspiration to fulfill the mission of inheriting and renewing traditional crafts so that Hue’s craft village brands can take off and expand their markets.

Once the sous chef of a five-star hotel in Hue and a multiple award-winning chef, Tran Huy Cuong took an unexpected turn in his career, venturing into entrepreneurship in his 50s. Driven by the desire to “turn simple things into specialties,” he chose the figs as the starting point for his journey to bring Hue’s traditional culinary products to Vietnamese dining tables and beyond.

The introduction of local agricultural and specialty products into supermarkets contributes to enhancing their economic value and opens up promising new development opportunities for producers.

The distinctive images and flavors of local specialties brought by women’s union (WU) members to contests, or food stores owned by members, are actively introduced and promoted by the Provincial WU and its local branches, contributing to introducing Hue's culinary culture far and wide.

In early August 2024, the People's Committee of Hue City organized a creative and experiential space for traditional handicrafts, specialties, and cuisine of Hue at the Imperial City Night Street, attracting thousands of visitors and shoppers.

On the evening of August 4th, at Imperial Citadel night street in Thuan Hoa Ward, Hue City People's Committee held the closing ceremony of the Creative Space for experiencing traditional Hue handicrafts, specialties, and cuisine.

Over the course of 3 nights, from August 2 to 4, at the Imperial City Night Street in Thuan Hoa Ward, Hue City People's Committee will organize a creative and experiential space for Hue traditional handicrafts, specialties, and cuisine.

Hue is an area with many regional specialties. The end of the year is an opportunity for these products to be more widely known in the market. Many stores selling agricultural and local specialties recently have also displayed products and specialties of the region for the Tet holiday.