At street level, visitors to Hue are often captivated by the warm smiles of Hue people, the moss-covered tiled roofs, and the gentle corners. Yet from above, Hue reveals another kind of beauty – one that is never overwhelming, but quietly compelling, inviting viewers to linger a little longer through the harmonious and graceful character of this heritage city.

Hue Today, Issue No. 485 features a wide range of stories that have attracted readers’ attention, including special mechanisms for the development of Hue as a heritage city, a proposal to establish Hue as Vietnam’s photography city in the future, as well as efforts to promote civilization in funeral practices, along with other notable current affairs covering the economy, culture, education…

Developing Hue-tuong in association with unlocking tourism potential offers a promising path to safeguarding one of Vietnam’s most distinctive intangible cultural heritage traditions while contributing to the growth of the local tourism economy.

On the afternoon of July 23rd, Hue Festival Organizing Committee held a press conference to announce Hue Wonderverse Music Fest 2026 - International Heritage and Music Festival. The event marks the first time Hue introduces a festival designed to develop into an annual international cultural and music festival IP, contributing to the growth of the cultural industries and promoting the image of the Ancient Capital.

As Hue City advances its development as a centrally governed heritage city, the need to fully identify and recognize the city's cultural, historical, landscape, and human values has become increasingly urgent.

Many valuable archival materials of the Nguyen Dynasty, as well as Hue’s historic structures and rituals, remain scattered across museums, archival centers, and private collections abroad. Through international cooperation and connections with researchers and cultural organizations, Hue is working to bring these archival resources home to support the restoration, conservation, and reconstruction of its heritage.

The front page leads with “From recognizing values to shaping the future of Hue’s heritage”, reflecting key outcomes from the International scientific conference on the conservation and promotion of cultural heritage values.

Assoc. Prof. Dr. Nguyen Xuan Te (Editor-in-Chief of the Van Lang University Journal of Science) believes that Hue is standing at a major institutional turning point, where heritage is no longer viewed simply as an object of preservation but as an endogenous resource and a source of soft power for development.

From July 16 to 21, a delegation from Hue City, led by Vice Chairman of Hue City People’s Committee Tran Huu Thuy Giang, attended the 48th session of the UNESCO World Heritage Committee (WHC48) in Busan, South Korea. During the visit, the delegation also organized a series of large-scale cultural and tourism promotion events in Seoul and Busan.

Tourism digital transformation in Hue is entering a more advanced stage as the connection of transportation, dining, shopping, and the exploration of attractions and heritage sites across digital platforms is being implemented in a coordinated manner, offering visitors a seamless travel experience.