On the afternoon of August 7, the organizing committee of Hue Festival and Vietnam Joint Stock Commercial Bank for Industry and Trade (VietinBank) signed a sponsorship agreement for the ‘Miss Jewelry Vietnam 2026’ beauty pageant, as part of Hue Festival 2026.

Following the Ban Soc Ceremony of the Nguyen Dynasty, held on the very first day of 2026, Hue officially kicked off its year-long Hue Festival celebrations.

On the afternoon of July 8th, at Co Mat Vien - Tam Toa, Hue Festival 2026 Organizing Committee officially launched the photography contest ‘Hue - Ancient Capital, New Experiences’. The competition is part of Hue Festival 2026 and aims to promote Hue as a city of heritage, culture, ecology, scenic beauty, and hospitality to both domestic and international audiences.

For the first time, when sailboats appeared on the waters of Lang Co Bay, they brought a fresh new image to Hue’s coastal tourism. Beyond serving as a highlight in a series of events promoting the value of one of the world’s most beautiful bays, the sailing determination has also opened up new opportunities for developing modern marine sports.

On the evening of July 7, Hue Museum of Fine Arts officially opened the performance and exhibition program titled “The Knowledge of Tailoring and Wearing Hue Ao Dai” at Diem Phung Thi Art Center (No.17 Le Loi St., Thuan Hoa Ward).

On the morning of July 3, hundreds of people wearing the traditional ao-dai took part in the “Ao Dai Connecting Tourism and Heritage” event, held at the forecourt of Quoc Tu Giam historical site of Hue Imperial Citadel (on 23 Thang 8 St., Phu Xuan Ward).

On the evening of June 26, the Party Committee, the People’s Council, the People’s Committee, and Vietnam Fatherland Front Committee of Thanh Thuy Ward held a ceremony to kick off the “Countryside Market Festival” in response to Hue Festival 2026.

After 3 days, Hue Lotus Festival 2026 drew approximately 10,000 tourists coming to visit and experience cultural activities.

On the evening of June 16, the riverside stage along the Perfume River in front of Quoc Hoc - Hue High School for the Gifted once again drew large crowds of residents and visitors to enjoy performances as part of Hue International Music Week 2026.

On the evening of June 15, as part of Hue International Music Week 2026, the stage by the Perfume River, in front of Quoc Hoc - Hue High School, continued to draw a large audience with performances by Ojos band (France), Kawanishi Natsuki (Japanese singer), as well as Vietnamese singer My Anh, and artist Matthew Ifield (Australia).

The Ban Soc (Calendar Distribution) Ceremony of the Nguyen Dynasty marks the commencement of Hue Festival 2024, portrayed through a staged performance that revives ancient rituals and customs.