After 3 days, Hue Lotus Festival 2026 drew approximately 10,000 tourists coming to visit and experience cultural activities.

On the evening of June 16, the riverside stage along the Perfume River in front of Quoc Hoc - Hue High School for the Gifted once again drew large crowds of residents and visitors to enjoy performances as part of Hue International Music Week 2026.

On the evening of June 15, as part of Hue International Music Week 2026, the stage by the Perfume River, in front of Quoc Hoc - Hue High School, continued to draw a large audience with performances by Ojos band (France), Kawanishi Natsuki (Japanese singer), as well as Vietnamese singer My Anh, and artist Matthew Ifield (Australia).

Against the backdrop of the Perfume River, the elegant melodies of Hue Royal Court Music intertwined with the youthful rhythms of J-pop performed by Japanese singer Kawanishi Natsuki, along with a series of impressive artistic performances from South Korea, set the stage for a vibrant and colorful opening ceremony of Hue International Music Week 2026 on the evening of June 13.

On the evening of June 12, the Hue Festival Trade Fair 2026 officially opened at Hue City Culture and Sports Square.

Moving beyond ceremonial settings and enclosed stages within heritage spaces, Hue International Music Week 2026, a highlight of Hue Festival 2026, is designed to engage the wider community through music.

On the evening of May 25, the Organizing Committee of Hue Festival 2026 held a press conference to kick off the Hue International Music Week 2026, a highlight of the Summer Festival - featuring the participation of 8 domestic and international art troupes, along with many renowned singers.

On May 28 and 29 (corresponding to the 12th and 13th days of the Lunar April), Nguyen Dinh Chieu Pedestrian Street will be transformed into a large-scale and distinctive vegetarian culinary space for the Vegetarian Food Festival - Hue Festival 2026.

While Hue Festival was previously held biennially, creating impressive “peak” moments yet remaining largely seasonal, with the model of a four-season Festival, Hue has now chosen a more sustainable direction: Turning culture and heritage into an ever-present rhythm within the city’s daily life.

During his visit to Hue in early November 2025, General Secretary To Lam conveyed a message to the city’s Party Committee, authorities, and people: Hue must preserve its cultural identity and the distinctive character of Hue people amid a new phase of development. That reminder was not merely an expectation, but a guiding orientation for the entire term.

The Ban Soc (Calendar Distribution) Ceremony of the Nguyen Dynasty marks the commencement of Hue Festival 2024, portrayed through a staged performance that revives ancient rituals and customs.