The colors of Hue Festival

The highland district of A Luoi, Hue City, boasts the pristine beauty of the Truong Son mountains and forests, with the white cascade of the A Nor Waterfall standing out amid endless stretches of green. What draws visitors here is not only the natural scenery, but also the distinctive cultural values of the Ta Oi and Pa Co ethnic communities.

On the afternoon of August 7, the organizing committee of Hue Festival and Vietnam Joint Stock Commercial Bank for Industry and Trade (VietinBank) signed a sponsorship agreement for the ‘Miss Jewelry Vietnam 2026’ beauty pageant, as part of Hue Festival 2026.

On the afternoon of July 8th, at Co Mat Vien - Tam Toa, Hue Festival 2026 Organizing Committee officially launched the photography contest ‘Hue - Ancient Capital, New Experiences’. The competition is part of Hue Festival 2026 and aims to promote Hue as a city of heritage, culture, ecology, scenic beauty, and hospitality to both domestic and international audiences.

For the first time, when sailboats appeared on the waters of Lang Co Bay, they brought a fresh new image to Hue’s coastal tourism. Beyond serving as a highlight in a series of events promoting the value of one of the world’s most beautiful bays, the sailing determination has also opened up new opportunities for developing modern marine sports.

On the evening of July 7, Hue Museum of Fine Arts officially opened the performance and exhibition program titled “The Knowledge of Tailoring and Wearing Hue Ao Dai” at Diem Phung Thi Art Center (No.17 Le Loi St., Thuan Hoa Ward).