On September 10th, the University of Law, Hue University organized a training session to share experience in international academic publishing, aiming to enhance lecturers’ scientific research capacity and promote international publication among its teaching staff.

In this issue, Hue Today Weekly brings readers in-depth perspectives from experts and experienced writers across the fields of culture, the arts and the heritage economy. It also explores topical issues of public interest, including regulations on caps for service fees at public educational institutions across the city, on green tourism, and how Japan preserves its historic villages. ​

By hosting the International Heritage and Music Festival - Hue Wonderverse Music Fest 2026, together with a wide range of activities, events, and festivals, Hue attracted large crowds of visitors for sightseeing and cultural experiences during the National Day Holiday.

This year’s National Day vacation (September 2nd) is again bringing a surge of tourists to Hue. Alongside careful facility preparation, many accommodation businesses in the city have proactively refreshed their services, paying attention to even small details in the guest experience to give visitors a joyful, comfortable holiday.

Rather than simply introducing familiar destinations and famous attractions in Hue, TikTokers and Facebookers (digital content creators on TikTok and Facebook) are now offering new perspectives on the city’s tourism and people through short videos and candid reviews of their experiences. This approach is bringing Hue to life on social media while giving travelers from around the world more interesting information to inspire their own experiences in the city.

On the morning of August 27th, Permanent Deputy Secretary of Hue City Party Committee and Chairman of Hue City People’s Council Pham Duc Tien received and held a working session with a delegation from the Organization Commission of Salavan Provincial Party Committee of Lao People’s Democratic Republic, led by Mr. Chansilone Sisomboun, Member of the Standing Committee and Head of the Organization Commission of Salavan Provincial Party Committee.

Rather than focusing on sheer visitor numbers, the Hue Monuments Conservation Center is shifting its service strategy at the Imperial City and other heritage sites toward product selectivity and enhanced visitor experiences, to attract high-spending tourists.

By hosting the Hue Heritage and International Music Festival 2026 - Hue Wonderverse Music Fest 2026, which is scheduled from August 30 to September 1, alongside the National Day Holiday on September 2, Hue City is expected to witness a surge in tourist arrivals. This may lead to a local ‘fully booked’ situation at certain peak times. Drawing from the experience of the last April 30 - May 1 holiday, the local tourism sector is developing plans to enhance its reception capacity and service quality.

On August 12th in Hue City, Nguyen Chi Thanh School of Politics held a seminar to exchange experience in personnel training and professional development with a delegation from the Schools of Politics and Public Administration of Salavan, Sekong, Champasak, and Savannakhet provinces in Laos.

In the rhythm of modern life, cyclos still roll through streets, preserving the distinctive charm of gentle Hue and remaining tied to the experiences of visitors who come here. However, cyclos still serve primarily as a means of transportation, with little integration of diverse cultural experiences that could help create a distinctive offering for the Ancient Capital’s tourism.