Hue Festival has established the city as a prominent destination on the international cultural map. With Wonderverse Music Fest, Hue is taking a new approach: using music, technology, and creativity to tell the story of its heritage while aiming to build a distinctive festival intellectual property (IP) that will become a signature brand for the city.

On the afternoon of August 10, at the Consulate General of the Lao People’s Democratic Republic in Da Nang City, a delegation of Hue City leaders, led by Deputy Secretary of the City Party Committee and Chairman of the City People’s Committee Le Tri Thanh, paid tribute to H.E. Xaysomphone Phomvihane, Politburo member of the Lao People’s Revolutionary Party and President of the Lao National Assembly.

The highland district of A Luoi, Hue City, boasts the pristine beauty of the Truong Son mountains and forests, with the white cascade of the A Nor Waterfall standing out amid endless stretches of green. What draws visitors here is not only the natural scenery, but also the distinctive cultural values of the Ta Oi and Pa Co ethnic communities.

On the morning of August 9, Deputy Secretary of the City Party Committee, Chairman of Hue City People’s Committee Le Tri Thanh conducted a field inspection of infrastructure supporting waterway tourism development on the Huong River, inspected the city’s urban flood drainage solutions, and checked on the progress in addressing coastal erosion at Thuan An beach.

On August 9, at Ecogarden urban area in Vy Da Ward, Hue City, representatives of the investor consortium, led by Cotana Capital Investment and Real Estate Development JSC (Cotana Capital), held a ceremony to inaugurate and hand over apartments at W1 - West Sky (OXH1) building to residents.

The 2026 Hue City Open Pickleball Tournament for the Uyen Phuong Cup opened on the morning of August 8 at Uyen Phuong Pickleball courts at No. 150 Nguyen Trai St. The event is part of Hue Sports Festival 2026, jointly organized by the Department of Culture and Sports and Uyen Phuong Sports JSC. Vice Chairman of Hue City People’s Committee Tran Huu Thuy Giang attended the opening ceremony and delivered remarks.

On the afternoon of August 7, Vice Chairman of the City People’s Committee Tran Huu Thuy Giang, together with representatives of departments and agencies, had a meeting and working session with a delegation of South Korean businesses led by Ms. Greene Heather, Visiting Professor and Chief Consulting Expert at Hue Central Hospital.

The second Sline Tennis Forum Tennis Tournament for the Sline Cup 2026 opened on the afternoon of August 6 at the Sline Tennis Center courts (Street No. 7, An Cuu City). The event is part of the Hue Sports Festival 2026 series, co-organized by the Sline Tennis Forum and the Vinh Infinity Tennis Forum.

On the evening of August 6, Hue Fellow Countrymen Association in Ho Chi Minh City officially launched the Hue Hometown Football Club (Hue Hometown FC) and held a send-off ceremony for the team ahead of the 2026 National Hometown Associations Football Tournament.

For many years, discussions about the cultural industries have tended to focus on products, events, or specific sectors. However, as the global creative economy continues to evolve, one concept has become increasingly emphasized: branding.