On the morning of June 12, the Tourism Department informed that Hue Lotus Festival 2023 with the theme “Lotus colorizes Hue” will be held from June 23 to 26 at Tinh Tam Lake.

The provincial tourism industry has received good news once again, as many resort hotels in Hue have been highly ranked in the Travel + Leisure Luxury Awards Asia Pacific 2023.

Tam Giang brackish water lagoon system is the Southeast Asia's largest, located 30 km from Hue City. The lush mangrove forest not only creates conservation areas for aquatic resources, helping the Tam Giang lagoon to put on a new color, but also protects the habitat from the impact of climate change, creating more livelihoods for local people, from fishing to community tourism.

The rapid recovery of Chinese tourist market over time has created novel opportunities for Hue tourism.

Among the traditional handicrafts, the nón lá (conical hat) has become a cultural specialty for tourists when visiting Hue. It is necessary to have a suitable direction for restoring and further promoting the craft of making conical hats through community-based tourism activities.

On the afternoon of May 19, the Provincial Department of Tourism coordinated with Vietravel Company - Hue branch and related units to organize a free bicycle tour themed "The journey following Uncle Ho’s footsteps in Hue".

On his working visit to Hue in late March 2023, Prime Minister Pham Minh Chinh proposed that the locality should coordinate with the Ministry of Culture, Sports and Tourism to set up the project to build the Hue Museum of Royal Antiquities in a new position in the spirit of science, modernity, and architecture in harmony with the overall Hue Monuments.

Hue Traditional Craft Festival 2023 had a multi-dimensional approach by spending a lot of “time” on the entertaining part, so it has created fresh, unique and attractive features.

According to statistics from Tiktok, as of April 23rd, 2023, hashtag #hue reached 1.2 billion views, hashtag #hellohue reached 24.8 million views, hashtag #huecity reached 33.8 million views, etc. Also, an increasing number of videos about tourist attractions and cuisines of Hue City created by domestic and foreign tourists as well as Tiktokers from Hue are appearing on this platform.

Not only doing sightseeing, visiting beautiful landscapes, enjoying food and exchanging cultures, tourists who choose volunteer tourism also receive sincere feelings, love and unforgettable memories when coming to Hue.