Along with the departure of a direct flight from Hue to South Korea, on August 1, the Provincial Department of Tourism coordinated with Vietjet Aviation Joint Stock Company, SMC Hue Co., Ltd (South Korea), Phu Bai International Airport; the Provincial Tourism Association, and related units to welcome the first direct flight, connecting Thua Thien Hue with Seoul City (South Korea). This is also the first flight from Incheon International Airport (South Korea) to the new terminal of Phu Bai International Airport.

In recent years, Hue tourism has been quite successful with a new type of tourism - sports tourism, especially running tournaments. However, Hue is a land that can develop other types of tourism, and music tourism is the great potential that needs to be awakened.

Many localities in the province are actively organizing photo contests and making video clips to promote Hue’s tourism and introduce its beautiful images of Hue culture, civilized lifestyle, environmental landscapes, and friendly Hue people who warmly welcome visitors and friends from both domestic and international destinations.

Hue tourism enjoys positive results in the first 6 months of the year, including increased visitor numbers, a substantial rise in revenue, and potentials of expanding into international tourist markets. Many hotels and resorts in the Ancient Capital have also received high rankings in evaluations conducted by international tourism organizations.

As part of the plan to stimulate tourism and service demand, Hue City is completing its infrastructure and implementing many solutions to develop the night-time economy to attract visitors.

Hue has recently organized a number of sporting events, demonstrating its effectiveness in the field of tourism.

There is a need to calculate the traffic directional distribution inside the Hue Imperial City scientifically and reasonably for preservation and development. Besides, it is needed to do research into the development of a waterway tourism system inside the Imperial City to create a tourist attraction…

On the evening of June 23, the Hue Lotus Festival 2023, themed "Lotus Beautifies Hue," was officially opened at Tinh Tam Lake in Hue City. The event is directed by the Provincial People's Committee and organized by the Department of Tourism in collaboration with LAATA Vietnam Limited Liability Company, with the participation of Hue Vietnam Organic Company Limited, Vietjet Aviation Joint Stock Company, and several other businesses from both within and outside the province.

The direct flight connecting Hue with Incheon (South Korea) will take off on July 31. Hue's tourism sector and many travel businesses are pooling efforts to seek opportunities to develop tourism and open the market for Korean tourists in particular and international tourists in general.

On the morning of June 12, the Tourism Department informed that Hue Lotus Festival 2023 with the theme “Lotus colorizes Hue” will be held from June 23 to 26 at Tinh Tam Lake.