Hue City People’s Committee has officially announced the opening of an inland waterway route on the Ngu Ha river, spanning 3,5 km, set to begin operations on April 10th, 2026. This marks the initial step in a project to introduce electric tourist boats, expected to be launched around April 30th, opening up new prospects for river-based tourism and enabling the exploration of heritage spaces by water.

On the morning of March 31st, Hue Tourism College, in coordination with the USA Poultry & Egg Export Council (USAPEEC), organized a seminar and the competition “Cooking with U.S. Chicken - Season 3”.

Kicking off Hue Ao Dai Week 2026, scheduled to take place from July 3 to 10, is the event “Ao dai Connecting Tourism and Heritage”, which will be held on the morning of July 3 at the Quoc Tu Giam area.

On the morning of March 25th, the Office of Hue City People’s Committee announced that, as part of the Prime Minister Pham Minh Chinh’s official visit to the Russian Federation in Moscow, Mr. Nguyen Thanh Binh, Member of the Standing Committee of the City Party Committee and Permanent Vice Chairman of Hue City People’s Committee, held a working session with the Russian Federation Tourism Association to promote cooperation and tourism development between Hue City and Russia.

Tam Giang - Cau Hai Lagoon system in Hue City is the largest brackish water ecosystem in Southeast Asia, stretching 68 km, covering a total water surface area of approximately 216 km2. The area is renowned for its poetic sunsets, rich biodiversity, and serves as a popular destination for eco-tourism, photography, and enjoying local seafood specialties.

On the morning of March 25, Hue Tourism College (under the Ministry of Culture, Sports, and Tourism) held its graduation ceremony in 2026.

Now in its fifth year, Hue has been hosting the Four Seasons Festival (Spring, Summer, Autumn, Winter). Instead of concentrating activities within a few peak days as in the past, the Hue Four Seasons Festival is implemented under a new model, featuring a continuous series of cultural, artistic and tourism events throughout the year to honor heritage, promote tourism and create new experiences for visitors.

As Hue undergoes a strong transformation toward a sustainable heritage - culture - tourism urban model, developing the night-time economy has become a practical necessity. The question, then, is how Hue should approach the night-time economy in a way that is both effective and civilized, while still preserving the “essence” of an Ancient Capital.

In the first two months of this year, Hue tourism attracted over 1.2 million tourist arrivals, witnessing an increase of nearly 48% year-on-year. This statistic highlights the appeal of extended holiday periods.

On the afternoon of March 12th, the Swiss Tourism for Sustainable Development Project in Vietnam officially signed a memorandum of understanding (MOU) with two leading tourism training institutions in central Vietnam: the School of Hospitality and Tourism - Hue University and Hue Tourism College. Attending the signing ceremony was Member of the Standing Committee of the City Party Committee and Standing Vice Chairman of the Hue City People's Committee, Mr. Nguyen Thanh Binh.