On July 22nd, 2026, the Ministry of Culture, Sports and Tourism issued Official Dispatch No. 4538/BVHTTDL-DSVH to Hue City People’s Committee, expressing its support for Hue in preparing an application to join the UNESCO Creative Cities Network (UCCN) in the field of Gastronomy. This is an important step, providing further political and professional support for the city to concentrate resources, complete its application and work toward the 2027 selection cycle.

According to the information released by the Department of Tourism on the morning of August 20, based on survey data, the number of tourists to Hue during this year’s National Day holiday (September 2) is expected to keep on rising year-on-year, reaching an estimated 535,000 arrivals.

By hosting the Hue Heritage and International Music Festival 2026 - Hue Wonderverse Music Fest 2026, which is scheduled from August 30 to September 1, alongside the National Day Holiday on September 2, Hue City is expected to witness a surge in tourist arrivals. This may lead to a local ‘fully booked’ situation at certain peak times. Drawing from the experience of the last April 30 - May 1 holiday, the local tourism sector is developing plans to enhance its reception capacity and service quality.

“Chan May - Lang Co needs to be developed into a growth hub for industry, logistics, services and tourism in Hue City and the central region. Every decision on infrastructure investment must focus on long-term effectiveness, synchronization, and a clear roadmap, while having the capacity to create breakthroughs in socio-economic development,” Chairman of Hue City People’s Committee Le Tri Thanh emphasized that at a meeting with the Department of Industry and Trade and the Management Board of Hue City Economic and Industrial Zones on August 12 to discuss infrastructure investment in economic zones, industrial parks, and industrial clusters, as well as investment attraction.

On the morning of August 9, Deputy Secretary of the City Party Committee, Chairman of Hue City People’s Committee Le Tri Thanh conducted a field inspection of infrastructure supporting waterway tourism development on the Huong River, inspected the city’s urban flood drainage solutions, and checked on the progress in addressing coastal erosion at Thuan An beach.

In the rhythm of modern life, cyclos still roll through streets, preserving the distinctive charm of gentle Hue and remaining tied to the experiences of visitors who come here. However, cyclos still serve primarily as a means of transportation, with little integration of diverse cultural experiences that could help create a distinctive offering for the Ancient Capital’s tourism.

On August 1st (the 19th day of the sixth lunar month, Year of the Horse), the Executive Board of Vietnam Buddhist Sangha (VBS) - Hue City officially opened the Guanyin Festival at the Guanyin Buddhist Spiritual Tourism Center on Tu Tuong Mountain in Thuy Xuan Ward, Hue City. ​

On the afternoon of July 28, a working delegation from the Ministry of Culture, Sports and Tourism, led by Deputy Minister Ta Quang Dong, held a working session with Hue City People’s Committee on coordinating the implementation of the Project to build and promote the national brand ‘Vietnam Photography City’.

On the afternoon of July 27th, Vice Chairman of Hue City People's Committee Tran Huu Thuy Giang chaired a meeting with Hue Tourism Association, travel agencies, and hotels across the city to discuss coordinated initiatives aimed at promoting tourism development in the coming time.

On the evening of July 25th, at Thuong Bac Park, the Department of Tourism, in collaboration with partner organizations, staged the "Bun bo Hue - The Legend of Van Cu and Huong Ngu Symphony" performance, a signature event of Hue - Culinary Capital 2026 program. The event was attended by Mr. Tran Huu Thuy Giang, Member of the City Party Committee and Vice Chairman of Hue City People's Committee.